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When Life Throws You Lemons, Make Lemonade — IAB’s Tips for a Progressive 2023
Flexibility is the industry buzzword for the year, as advertisers continue tightening their belts and budgets remain strained. At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year.