#Media Buyers

Flexibility is the industry buzzword for the year, as advertisers continue tightening their belts and budgets remain strained. At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year.

Judges announced for 2023 Publisher Podcast Awards. Forgive us for making this morning’s lead story about about us, but we are very excited to be able to introduce our line-up of judges for the 2023 Publisher Podcast Awards. There are many familiar faces on the list – some who have judged for us since we launched in 2020 – and some super talented new judges joining us too.

Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a...

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. All it took to happen was a dose of reality on the future of the open, convoluted marketplace of programmatic inventory. The reality here is that it’s stuck in a rut: The buy-side of these deals...

Transparency is at the top of TV advertisers’ wish lists. And on Wednesday, Havas Media was granted its wish when the agency named FreeWheel a preferred SSP partner for premium video. FreeWheel addresses the agency’s needs for programmatic transparency and supply path optimization (SPO), both of which are key...

While marketer interest in retail media networks shows no signs of slowing, 88% of brands feel they are somewhat or heavily influenced by retailers to buy advertising on their networks, according to a report by the Association of National Advertisers. Further, 42% of advertisers report questioning their investments in retail...

BDG and Dotdash Meredith announce lay offs, Bloomberg gets deeper into documentaries and more. Publishers’ ability to retain paying subscribers is becoming a bit more of a challenge as churn rates gradually increase. But not all cohorts of readers are at the same level of risk for letting their subscriptions lapse.

Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. But the programmatic side of the business isn’t necessarily in a better place. While publishers’ sales teams are...

TO SEEK/SEARCH FOR MORE INFORMATION ABOUT YOUR BRAND OFFERINGS. NBCUniversal announced that the recently formed Joint Industry Committee will join a panel at NBCU’s One23 annual developer conference. It will be the first time that broadcasters, holding companies and industry bodies will join each other onstage for a state of the industry conversation to discuss the progress being made to develop measurement certification standards, ahead of its first ever in-person event on April 25. “The acceleration of a multi-currency future requires that both programmers and buyers have a common understanding around the standards needed to power emerging cross-platform measurement solutions,” said David Levy, CEO of OpenAP. “By partnering on the initiatives laid out by the JIC, we will enable more measurement innovation for the benefit of all.” MSNBC’s Stephanie Ruhle will moderate the discussion.

Supply-side platform OpenX announced Monday that it is deepening its partnership with ad agency Horizon Media by integrating Horizon’s blu.ID into the OpenX platform. The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. These SPO partnerships are being spurred by buyer demands to bypass multi-hop supply chains and eliminate wasteful emissions produced by convoluted programmatic auctions.

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients. New York, February 1, 2023 – Havas Media...

The economic downturn in Europe looks set to accelerate the shift in ad spend to addressable media, raising the question of what advertisers should do to address the challenges and maximize the benefits. In a growing but slowing advertising market, advertiser budgets in the UK and Europe are expected to...

OOH Owner Today — ATA Outdoor Media. ATA Outdoor Media was founded in 1992 and is a woman-owned OOH owner that has a specialty in transit advertising. The business is headquartered in Greenland, NH, and represents 15 markets in New England. ATA states that they cater to clients and work within their budgets to “make the advertising process seamless.” The company covers the entire OOH business process including inquiry, contract, design, printing, installation, and performance photos.