#Media Buyers

With 70% of advertising budgets now going to media spend, Briefbid is saving media planning teams time and money in navigating the convoluted media industry. Media consumption has become omnichannel as technology and the ad tech industry continue to rapidly evolve. The media landscape is complex and fragmented, with countless solutions specializing in specific verticals, niche audiences, and media channels. Since 70% of the advertising budgets now go to media spend, media planning teams are more responsible than ever to maximize the return on their advertising spend to drive business growth.

In today’s podcast news roundup, My Paranormal Network is set to launch next week with a slate of original podcasts and more for fans of the supernatural; Stephen King is getting his first podcast, based on “Strawberry Spring”; NBA star Carmelo Anthony debuts podcast edition of his wine-focused YouTube series; IAB announces details for its fall podcast upfront; and more. LAUNCHES My Paranormal Network, a new online fandom destination, is scheduled to launch July 26 at myparanormal.net, anchored by 13 original podcasts about spooky places and scary cases hosted by popular personalities in the genre. In addition to podcasts, My Paranormal Network...

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region. Marketing Technology...

Place Exchange Closes $20 Million in Venture Funding to. Power the Growth of Programmatic Out of Home Advertising. Series A Round Co-led by Revolution Ventures and Tribe Capital,. completing the spinout of Place Exchange into a separate independent entity. NEW YORK – Place Exchange, the leading supply-side platform (SSP) for...

Substack is funding the launch of a new podcast network called Booksmart Studios, executives tell Axios. It's the newsletter company's first major financial investment in podcasting. Why it matters: Substack sees the venture as a way to deepen its commitment to podcast publishing on its platform and as a case...

Four-Day Event includes 2021 IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety. As 2022 approaches, the entire digital ecosystem is getting ready for an economy that’s rebuilding and rebounding. “As we work to define the new industry normal, one thing is clear –...

The Interactive Advertising Bureau will use the fall IAB Podcast Upfront as the foundation for a newly-expanded fall marketplace for digital advertisers. The four-day affair kicks off Sept. 9-10 with the 2021 IAB Podcast Upfront Fall, an invitation-only event for brand marketers and media buyers, previewing the latest in podcast programming and partnership opportunities from the most recognized names in audio.

RESTON, Va., July 23, 2021 – Comscore, Inc. (Nasdaq: SCOR) today announced that its Chief Financial Officer, Greg Fink, will be leaving the company to pursue new interests. Mr. Fink, who joined Comscore in 2017, will depart at the end of August 2021. Comscore has retained a leading executive search firm to identify a new chief financial officer to join the executive leadership team, and Mr. Fink has agreed to provide support during the search process to ensure an orderly transition.

Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR). “We are thrilled to have this vote of confidence from one of the most successful and respected companies in out-of-home, and to have...

The IAB announced its schedule of fall events aimed at bringing together media buyers and sellers. Between Sept. 9 and Sept. 15, the IAB plans to hold a fall podcast upfront, a fall ad marketplace for connected TV and digital video, and the IAB Audience Connect conference, which will look at the issue of balancing privacy, personalization and safety.

Next Gen Cookieless Identity and First Party Data Monetization Platform Will Accelerate Curated PMP Product Innovation and Expand Sales & Marketing Globally. Audigent, the “2.0” data management platform (DMP) and leading edge “data agency” that has pioneered data-driven private marketplace deals (SmartPMPsTM and ContextualPMPsTM) through its cookieless HALOTM Identity product suite has announced that it has completed a $19.1 million Series B round of financing.

Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space. As the interface between media buyers and sellers, DSPs act as the first port of call for the billions of bid requests that an advertiser receives and must make sense of every hour from ad exchanges, after which they determine (in milliseconds) whether or not the advertiser should action the request, based on a host of parameters.