#Marketing Strategies

At Monday morning's Board of Osage County Commissioners meeting, Tourism Director Kelly Bland gave her monthly report and she said even more people continue to find about Osage County. During 2020, Osage County social media pages had just over five million hits. That has since blossomed to 12.5 million impressions and 2021 isn't even over yet. Bland says that shows that their marketing strategies are working well.

Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced a number of new hires and promotions for the company across marketing including Business Development and Publishing, Digital Marketing, Content/Owned Media, and Newsletters/Audience Development as well as Production. “These employee changes demonstrate our ongoing commitment to building discovery for the...

Stellantis last week (Oct. 14) added boutique marketing and consulting firm Ignition Media Group to its media and marketing agency roster, according to a press release. The agency was founded in 1998 by Dennis Archer, Jr. and is based in Detroit. Ignition's Soundcheck practice will serve as a "sounding board...

DOF Robotics, a producer of dynamic simulation platforms, has announced the appointment of Emrah Ilkan as its new marketing manager. In this role, he will be responsible for conceiving and executing marketing strategies that drive the company’s growth. Ilkan will also assist with DOF Robotics overall brand development and messaging in the marketplace, as the company boosts its marketing efforts and develops a strong global presence.

On Thursday, October 8, a group of first and second year Truist Business Fellows spent the day in Raleigh for meetings with leadership at the North Carolina Department of Insurance (DOI), a visit to the N.C. General Assembly and a tour of the Raleigh Founded entrepreneurship hub’s Gateway location. The visit was coordinated by Dr. Mark Steckbeck, program director, and Chief Deputy Commissioner of Insurance Michelle Osborne, who is currently on leave from her position as assistant professor at Campbell University.

If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from...

Marketing, to many enterprise folks, is just selling at a larger scale. Google commercials are a beneficial part of web marketing on account of they put your corporation in front of an audience that’s already trying to find particulars about your services or products. Visible marketing tidak hanya di dunia nyata tetapi juga bisa di dunia maya seperti Instagram, Pinterest, bahkan YouTube Tentu, dibutuhkan banyak pihak untuk bekerjasama untuk bisa menyediakan gambar visible yang sangat tajam dan mengundang konsumen.

Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve. This revelation, from results of a new study conducted by MRP and Demand Metric, seems to indicate that companies should temper their expectations...

The fundamentals of marketing are still the same but access to consumer receptivity has become much more competitive. Marketing will still require a deep understanding of target and growth consumers and products and services that specifically address the needs of those consumers. Traditional media outlets are now competing with social media and streaming services for attention to consumers. This gives smaller brands a huge competitive advantage.

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States. Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced it has teamed up with Toyota Motor North America (TMNA) to create an innovative and flexible platform solution for TMNA that elevates customer experience without the use of third-party cookies. Acxiom’s more than 50 years of experience in data management, identity, and data ethics met the challenge: to design and build a platform for media analytics and marketing activation tools consistent with Toyota’s industry-leading data privacy practices and scalable to meet new growth opportunities.

Direct-to-consumer start up Our Place is running ads on Instagram Stories that directly address potential holiday shoppers telling them to buy early to avoid delays or shipping issues that will affect this holiday season. The approach may be a popular one this holiday as shipping and supply chain issues will likely change the marketing landscape for the fourth quarter.

What drives experiential marketing in today’s B2B economy? Michael O’Connell, VP Marketing at AnyRoad shares a few thoughts in this catch up with MarTech Series:. Welcome to this MarTech Series chat Michael, tell us more about your time at AnyRoad?. I’m relatively new to the AnyRoad journey having joined as...

Social media networking has evolved into valuable marketing too. It is no longer about only being present on social media. Businesses are now embracing social media to increase engagement and contact with their customer, in addition to using its viral and trending nature to expand their reach. Every company and brand requires a unique social media strategy based upon their present social media standing, their resources, and goals.

How to shift from cookieless campaigns and build healthier customer relationships. What’s an event without cookies? (Pun intended!) Digital marketers have begun to strategize how they will continue to create effective, targeted campaigns in 2022 without the use of Google’s third-party cookies. As one Forbes articles points out, “The disappearance of third-party cookies doesn’t mean an end to measurement; it just means what and how we measure is going to change.”

Understand how media is driving a return for your business. Your campaign’s success largely depends on knowing what to change, when and by how much—without wasting your time or blowing your budget. What if you could optimize your efforts, reduce wasted spend and accurately evaluate the effectiveness of your marketing activities across channels, devices, creatives, audiences and more, while they were still in-flight? With Nielsen Marketing Attribution, you can.

Kate Rojas is VP of Marketing at Notion, a Comcast company. Notion is a smart monitoring system powered by a multifunctional sensor and app. Every company has their “secret weapon” when it comes to reaching new customers. And it can take many forms, including social media, ad campaigns and media relations efforts. While all of these are great options for reaching new customers, companies shouldn’t ignore the power of partnerships. There’s the old saying, “two heads are better than one,” and it couldn’t be truer when it comes to defining your customer acquisition strategy.

The future of insights lies in senior leadership’s imaginative capacity for empathy, provocation and activation. The imperative of imagination is the future of insights. The marketplace to come will require more expansive thinking and decision-making. To meet this challenge, business leaders need and want insights to step up to a leadership role premised on a new way of working, one that is grounded in the structures, processes and practices of a more imaginative way of doing business.

We’ve all been waiting for the “new normal” to finally materialize, but what’s clear now is that we need to get comfortable with uncertainty and plan accordingly. That’s why it’s critical to stop and take account of what we’ve learned so far and what’s still to come. Marketers have been...

Former on-air radio host, best-selling author, investor and President of public relations agency ZTPR. You can have the best product or service, but if nobody knows about it, is it really the best? This is a question I pose to all my clients and prospects as to the necessity of public relations (PR).