Marketers are targeting teens with cheap and addictive vapes: 9 ways to stem rising rates of youth vaping
Existing regulations have not managed to reduce the rising rates of youth vaping in Aotearoa New Zealand.
Both the latest NZ Health Survey and Snapshot Y10 survey reported high levels of daily vaping among young people aged 18 to 24 (23%) and 14 to 15 (10% overall, but more than 20% among rangatahi Māori). Other studies and reports from school principals confirm we need urgent action to address youth vaping.
But what measures should policymakers implement? To answer this question, we need to consider how vape marketing makes these products widely available, appealing, addictive and affordable.
We outline nine measures...