ContributorsPublishersAdvertisers

#Marketing Analytics

martechseries.com

R2integrated Revels a Year of Digital Excellence Achievement for Industry Awards, Expert Certifications and Partnership Acceleration through Adobe Analytics Renewal

Baltimore-based digital experience agency celebrates certifications, Adobe Platinum Partner status elevation, and international recognition due to delivering outstanding results for clients Higher Logic, RocketDocs, and W.R. Grace. R2integrated, a leading digital marketing agency, announced that it has been recognized across four prominent digital excellence award organizations that highlight its commitment...
BUSINESS
Picture for R2integrated Revels a Year of Digital Excellence Achievement for Industry Awards, Expert Certifications and Partnership Acceleration through Adobe Analytics Renewal
Business Insider

Facebook launched an online program in marketing analytics that aims to get beginners job-ready in 5 months — here's why it can be a good lower-cost option

When you buy through our links, Insider may earn an affiliate commission. Facebook recently released a professional certificate in Marketing Analytics. Through Coursera, students take six courses to earn a certificate of completion. The courses teach strategy, data analysis, Python programming, Tableau software, and more. Whether you're looking to switch...
INTERNET
Picture for Facebook launched an online program in marketing analytics that aims to get beginners job-ready in 5 months — here's why it can be a good lower-cost option
martechseries.com

Genesys Completes Acquisitions of Pointillist and Exceed.ai

Company extends its market leadership with journey analytics and conversational AI for marketing and sales, transforming customer and employee experiences across the enterprise. Genesys®, a global leader in customer experience orchestration, today announced the completion of its acquisitions of Pointillist and Exceed.ai. Pointillist, recognized for its award-winning journey management platform,...
BUSINESS
Picture for Genesys Completes Acquisitions of Pointillist and Exceed.ai
TRENDING TOPICS
martechseries.com

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

New Private Shopify App helps online stores run ads on paid channels with previous effectiveness, yielding better conversions and lower costs. , the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, today announced the release of their Private Shopify app.
CELL PHONES
martechseries.com

Lumavate Announces Simon Mutlu as Chief Revenue Officer

Announced today Simon Mutlu joined as its new Chief Revenue Officer and member of the Executive Team. In this role, Mutlu will lead all revenue efforts for the no-code app development company and will significantly start scaling the company’s sales organization. Marketing Technology News: MarTech Interview with Celia Fleischaker, CMO...
BUSINESS
martechseries.com

SpotHopper Closes $14.0M Series A Funding Led by TVC Capital

Growth capital will further accelerate the company’s hyper-efficient go-to-market model and provide additional resources for continued innovation of its restaurant platform. SpotHopper, a leading provider of restaurant marketing and operations technology, announced the completion of its $14.0M Series A funding. The investment round is led by TVC Capital, a software-focused growth equity firm based in San Diego.
BUSINESS
Axios

Sr. Digital Marketing Data Analyst

Union is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Overview:. We’re looking for a Digital Marketing Analyst with proven experience in using Analytics tools for data analysis, gleaning insights, providing reporting, implementing tracking...
JOBS
martechseries.com

Tagger Investors Double Down With $15M in Series B Funding

After closing their Series A in April of this year, Tagger Media—the influencer marketing and social listening platform that guides global brands and agencies in influencer discovery, campaign management, and measurement—today announced that their partners at Five Elms Capital have increased their investment with an additional $15 million in funding.
BUSINESS
neworleanssun.com

Tips for Improving Your Social Media Marketing Strategy

Social media is everywhere and it seems to be growing exponentially. It's hard to imagine, but back in 2005, just 5% of people were on social media. Nowadays, some 72% of the American population are using some form of social media to connect with their peers. Sites like Instagram are reaching a user base of 1 billion globally. That is 1/8 of the world population uploading and liking pictures on their feed. As business author Lori Ruff puts it, 'Social media is here. It's not going away and it's not a passing fad. Be where your customers are: on social media.'
INTERNET
destinationcrm.com

LeadsRx Launches LeadsRx Journey

Marketing analytics company LeadsRx today introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 percent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads,...
INTERNET
submitmypressrelease.com

Half of top websites fail to meet Google usability standards - TechRadar

(Image credit: Shutterstock) Even though their performance has been steadily improving, many of the world’s top websites do not provide the ideal user experience (UX), both on desktop and mobile platforms, at least not by Google’s standards. This is according to digital marketing analytics service providers, Searchmetrics. The company recently...
INTERNET
evolllution.com

Making Your Website Your Best Marketing Tool

“75% of users admit to making judgements about a company’s credibility based on their website’s design.”. Geofencing. Remarketing. Search retargeting. All the digital strategies in the world could be all for naught if a prospective student comes to your website and cannot find what they’re looking for. That is why the college website is the most important marketing tool a college can have.
TECHNOLOGY
theartofservice.com

Success Measurement Tools and Process 1 big thing: Measure impact of marketing programs on (internal) customer behavior, apply insights to refine strategies.

Success Measurement Tools and Process 1 big thing: Measure impact of marketing programs on (internal) customer behavior, apply insights to refine strategies. The big picture: Measure the success of the Operational Risk program to ensure your organizations adherence to operational risk framework requirements, internal policies, and best practices. Why it...
ECONOMY
dailyremote.com

Sales Operations Analyst - Remote at GTreasury

Attempting to apply for jobs might take you off this site to a different website not owned by us. Any consequence as a result for attempting to apply for jobs is strictly at your own risk and we assume no liability. GTreasury is the leading innovator of integrated SaaS Treasury...
JOBS
theartofservice.com

Success Measurement Tools and Process 1 big thing: Measure, evaluate, and report against goals and performance of marketing programs across all channels.

Success Measurement Tools and Process 1 big thing: Measure, evaluate, and report against goals and performance of marketing programs across all channels. The big picture: Establish a scorecard to measure the success of software value optimization offerings and a cadence to highlight progress of your teams engagements to management. Why...
SOFTWARE
YOU MAY ALSO LIKE