#Linear Tv

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NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank

Ratings for the long-delayed 2020 Summer Olympics are coming in well shy of NBCUniversal’s original projections, a shortfall that has led the network’s ad sales team to begin issuing compensatory makegoods. The additional commercial units are being offered within the Tokyo Games themselves, a horde of spots that were reserved across the company’s linear TV and digital platforms.
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Theater & DanceTechRadar

How to watch BTS at Radio 1 online: stream Live Lounge special free and from anywhere

Jungkook, Jimin, V, Jin, Suga, RM, and J-Hope, the seven-member K-Pop boyband BTS from South Korea, made their Radio 1 Live Lounge debut on Tuesday. But there's more in store for dedicated members of the A.R.M.Y. who can watch them perform three live tracks and an extra treat (an exclusive documentary) airing on BBC One on UK TV and via its BBC iPlayer service. Here's everything you need to know on how to watch BTS at Radio 1 online...and for free!
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AM/FM Radio Better Bet for Sportsbook Advertisers, According to Study

With football season nearing, it’s likely sports betting companies will be kicking up television advertising efforts and spending. But a recent study indicates gaming operators ought to focus on radio. Earlier this year, Cumulus Media/Westwood One commissioned a study by MARU/Matchbox focusing on sports wagering advertising opportunities in Michigan, one...

Study Finds Radio Works Well For Sports Bettors

A MARU/Matchbox study conducted over the past year found that AM/FM radio is the ideal medium for online sports betting companies to grow their brands and businesses. In addition, the study found that radio listeners were far more engaged with online sports betting than TV viewers. The results say that...
Public HealthPosted by

A Delicate Balance for NBC News Anchors Covering Pandemic-Hobbled Tokyo Olympics

Lester Holt was due to fly to Tokyo in less than 24 hours to cover the year-delayed Summer Games, when Toshiro Muto, chief of the organizing committee, said last Tuesday that he could not rule out an 11th hour cancellation of the troubled $15 billion event. It was only the latest in a steady stream of dire pronouncements emerging from Japan since the International Olympic Committee determined to forge ahead with a global sporting event in the midst of a pandemic.
TV & VideosDigiday

Future of TV Briefing: 5 takeaways from this year’s TV upfront market

The Future of TV Briefing this week recaps the top trends from this year’s TV advertising upfront negotiations and what they portend for the next year. Hollywood’s updated product, TV’s programming pileup and more. The upfront review. The annual TV advertising upfront market is all but over, but its impact...
College Sportssaturdaytradition.com

Arizona Bowl gets new title sponsor for upcoming season

There will be a new title sponsor for the Arizona Bowl in 2021. Sportico reported on Tuesday that Barstool Sports will be the exclusive title sponsor for the Arizona Bowl this year. The game will be played on Dec. 31 and will be titled the Barstool Arizona Bowl. Per the...

3 keys to unlocking authenticity in healthcare marketing

Americans have more options in healthcare today than at any point in history. Competition is at an all-time high: major retailers like Walmart are opening healthcare supercenters across the U.S., Amazon and other tech companies have made healthcare innovation a key business priority, and both local and national virtual care competitors have flooded the marketplace with turnkey, transparent solutions. All while consumer attention is highly fragmented, making it more challenging than ever for healthcare brands to engage with consumers.

Masters of Media Interview – Amy Ho – The Trade Desk

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Amy Ho is the Senior Director for North Asia Data Partnerships at The Trade Desk. She is a digital expert with experience in business development and product strategy. Prior to joining The Trade Desk, Amy had previously worked in top tech companies like Microsoft and Facebook.

The Ad Platform: Bringing content signals to video ad impressions

EMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021. Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.
Behind Viral Videosindulgexpress.com

YouTube Shorts now has more than 15 billion daily views

Alphabet and Google CEO Sundar Pichai has said that YouTube Shorts, a TikTok-like short form video app that was launched first in India last year, has surpassed 15 billion daily views. "The app continues to gain momentum. We've been rolling it out everywhere YouTube is available, in more than 100...
Behind Viral Videosbuzinessbytes.com

YouTube Shorts surpasses 15 bn daily views: Sundar Pichai

New Delhi, July 28 (IANS) YouTube Shorts, a TikTok-like short form video app that was launched first in India last year, has surpassed 15 billion daily views, Alphabet and Google CEO Sundar Pichai has said. “The app continues to gain momentum. We’ve been rolling it out everywhere YouTube is available,...
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The Hollywood Reporter

Summer Olympics Ratings Fall in First Weekend

Audiences for the Tokyo games' first three nights were significantly smaller than five years ago, but the games also outdrew everything else on TV by huge margins. The total TV audience for the opening weekend of the Tokyo Olympics was down significantly from the last summer games in 2016. NBCUniversal’s margin of victory over the rest of linear TV, however, remained huge.
TV & VideosPosted by

Nine Strategic Ways Advertisers Can Leverage OTT And CTV In 2021

Over-the-top and connected TV advertising heated up in 2020 as restrictions were imposed to address the Covid-19 pandemic, leading people to stay home and binge on streaming content or their favorite cable television programs. Thanks to the measurable reach they offer, OTT and CTV became incredibly popular marketing and advertising channels over the past year.
EconomyThe Drum

How Balsam Brands Extended Audience Reach with CTV

Balsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, tasked MediaMath with driving quality site traffic from shoppers looking to decorate their homes during the holidays. MediaMath partnered with global TV measurement and attribution provider TVSquared to offer real-time insights and reporting to Balsam Brands,...

Radio's A Better Bet For Sports Betting Advertising, New Study Says.

The results from a pair of MARU/Matchbox studies commissioned by Cumulus Media show that not only are AM/FM radio listeners significantly more interested, experienced and engaged in sports betting than TV viewers, their listening covers a wide span of formats as opposed to just sports programming. These findings and more, as reported in the latest Westwood One's Everyone's Listening blog, suggest that the current ad buying balance between radio and TV should be readjusted in radio's favor.