See more videos like this on StreamingMedia.com. Learn more about monetizing live streams at Streaming Media West 2021. Adam Paul: In streaming, we have 38 minutes. The last time I checked, that's how long people engage on average with our stuff. I think the biggest key to me is this: Do not step away from what the heart and soul of the band is, what the show is, what the client, the fan, the people that give their lives for these bands are. Give them the show, and it can be creative, but it has to be on the band's brand. And I think then, if you can put that together and really capture the band and their essence and everything that they have and their performance and their live show, then you can sell a ticket, and the people feel great about buying tickets and buying the poster and buying the shirt, just like coming to a live show. And as John said, putting a shell of Toyota or Verizon, or whoever around it, it doesn't feel like the products are getting rammed down their throat. It has to be truly organic. You don't want Jimmy Buffett on a soundstage with a bunch of electronics. You need him in front of a palm tree. When that happens, people will engage and go in their backyards and put up little palm trees and buy the t-shirts and wear all of these pieces of the puzzle. And it's not about the size of it. It's about capturing the essence and the moment and the feeling. It's people, the fan. And Mike, coming from the world of the most powerful fans on the face of the planet, if the fan feels a part of it, you got 'em. But you've got to bring them into it. And if they're into it, you're good. You're going to get a positive review on the backside.