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Enterprises are scrambling to deploy zero trust security

Record levels of ransomware, supply chain attacks, and breaches of various types are motivating organizations to prioritize “zero trust” security in 2021. Zero trust is a strategic initiative that helps prevent successful data breaches by eliminating the concept of trust from an organization’s network architecture. Zero trust is not about making a system trusted; it is about eliminating trust entirely.
TECHNOLOGY
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insider-voice.com

Businesses struggle to implement zero-trust security

Record levels of ransomware, supply chain attacks and breaches of various kinds are motivating organizations to prioritize “zero trust” security in 2021. Zero trust is a strategic initiative that helps prevent successful data breaches by removing the concept of trust from an organization’s network architecture. Zero trust is not about making a system trustworthy; it’s about removing trust entirely.
ECONOMY
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martechseries.com

AppDirect Named a Leader in 2021 Marketplace Development Platform Report by Independent Research Firm

AppDirect, the leading subscription commerce platform company, today announced that the company has been named a Leader in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021, a report published by Forrester Research, Inc. The report evaluates 14 marketplace platform vendors and positions AppDirect as a Leader, earning differentiated scores in seven of 10 criteria: architecture, operations management, digital service catalog, vision, customer management, roadmap, and market approach.
SOFTWARE
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TRENDING TOPICS
martechseries.com

Martech Visionary Suresh Vittal Joins BlueConic Board of Directors Following a Record Quarter of Deals

The world’s leading pure-play customer data platform (CDP) BlueConic announced that Alteryx chief product officer and long-time Adobe executive, Suresh Vittal, has joined its board. In addition, former Tableau vice president of sales, Jeff Mehalek, has joined its management team to lead BlueConic’s sales operation as SVP of Sales. The hires come at a time of record growth for the company following the signing of multiple global blue-chip brands during the last quarter. Together, these additions bring a wealth of strategic growth and technology experience to BlueConic.
BUSINESS
Forbes

Flying Blind: How Bad Data Undermines Business

Manu Bansal is the co-founder and CEO of Lightup Data, developers of a breakthrough data quality monitoring solution. As businesses increasingly adopt data-driven systems, processes and strategies and with leaders seeking to "Moneyball" everything from hiring to software development, the importance of maintaining data quality has never been higher. However, with data volumes steadily rising, maintaining the quality of the underlying data that drives decisions is a growing challenge.
ECONOMY
Advertising Age

Supply chain crisis causes demand surge in resale sites and marketplaces

The supply chain crisis isn’t the Grinch stealing Christmas for all marketers. Resale brands such as eBay and Carvana are seeing business—and interest—surge this fall as desperate customers turn to more dependable strategies for getting products in hand, even if it is used. “People just can’t find what they’re looking...
RETAIL
martechcube.com

Martech Visionary Suresh Vittal Joins CDP leader BlueConic BOD

The world’s leading pure-play customer data platform (CDP) BlueConic today announced that Alteryx chief product officer and long-time Adobe executive, Suresh Vittal, has joined its board. In addition, former Tableau vice president of sales, Jeff Mehalek, has joined its management team to lead BlueConic’s sales operation as SVP of Sales. The hires come at a time of record growth for the company following the signing of multiple global blue-chip brands during the last quarter. Together, these additions bring a wealth of strategic growth and technology experience to BlueConic.
BUSINESS

3 Top Tech Stocks to Buy in October

Capital expenditures are returning to the tech sector as people return to the office. More data is moving to the cloud and the use of artificial intelligence to analyze it is growing. These three tech stocks should broadly benefit from either or both of these trends. Tech stocks took a...
STOCKS
aithority.com

Groove Raises $45 Million Series B Funding Round Led by Viking Global Investors

Groove, the leading sales engagement platform for enterprises using Salesforce, announced that it has raised a $45 million Series B round of funding, led by Viking Global Investors. Existing investors Capital One Ventures, Level Equity, Quest Venture Partners, and Uncork Capital also participated in the round. Groove plans to use the funding to expand its international operations and accelerate its momentum in the enterprise segment of the market, having grown enterprise ARR 114% in the past twelve months with new customers that include Activision, iHeartMedia, LexisNexis, New Relic, TIBCO, Veeva, and Wintrust.
MARKETS
enterprisetalk.com

Chorus.ai Cited As A Strong Performer in New Report by Independent Research Firm

Chorus.ai, a ZoomInfo company and Conversation Intelligence platform leader, was recognized today as a strong performer in The Forrester Wave™: Conversation Intelligence, Q4 2021 report by leading global research and advisory firm Forrester Research, Inc. evaluated according to 24 criteria, Chorus earned the highest score possible in the following categories:
TECHNOLOGY
CSO

Securing the edge: 4 trends to watch

The COVID-19 pandemic and the disruption to workplace and operational environments that it triggered have accentuated and, in some cases, exacerbated some of the security concerns around edge computing. Edge computing is a model where organizations, instead of relying solely on centralized datacenters, distribute processing and storage capacities closer to...
COMPUTERS
daballoti.com

Financial firms in the U.K. increase fintech partnerships to boost capabilities

Financial institutions in the UK are planning to acquire or partner with fintech firms to the tune of 46%. This is the sixth annual Financial Institutions Sentiment Survey from Lloyds Bank. Fintechs in the UK received $4.6bn in venture capital in 2020, making it the top market in Europe. The year ahead will see a lot of focus on technology, automation, and digital investment. Over the next 12 months, firms expect to invest more in their technology systems and platforms (77%), according to Forrester Research.
BUSINESS
Fast Company

The myth of the high-growth fashion startup

For the past decade, fashion startups with disruptive business models—from direct-to-consumer brands to clothing-rental platforms—have taken the industry by storm. Now, many of these once-scrappy startups are going public. This year alone, ThredUp, Poshmark, and Warby Parker have gone public; Rent the Runway and Allbirds have filed for IPOs and...
APPAREL

This Recent IPO Stock Could Produce 3X Returns in 5 Years

The IPO market has been red-hot in 2021. Global-E helps merchants grow their businesses in international geographies. Forrester Research values the cross-border e-commerce market at $736 billion by 2023. Despite recent volatility, the S&P 500 is up 30% over the past year, and companies looking to take advantage of that...
STOCKS
techbeacon.com

4 reasons why you need SOAR on your SecOps team

The proliferation of devices, cloud infrastructure, and remote users has made security operations increasingly complex. Automation is widely seen as the solution to tackle these issues of complexity, consistency, and lack of adequately skilled staff. The set of features known as security orchestration, automation, and response (SOAR) promises to augment...
SOFTWARE
destinationcrm.com

Marketers Need to Earn a Seat at the Table

Though B2B marketing executives might be excellent at developing strategies for their own departments, for the most part they are still left out of executive-level discussions in their companies, according to a new Forrester Research report. At many companies, the hierarchy structure does not favor marketing’s position within the organization....
MARKETS
forrester.com

Participate In A Forrester Research Report On Infrastructure-As-Code

Infrastructure-as-code (IaC) isn’t the latest but a prime and pertinent technology topic that gets more eyeballs every passing day. App developers, infrastructure owners, and enterprise architects alike expect IaC to be a liberating technology. I’m excited, as I am kicking off a new research report that’s focused on all IaC vendors — offerings, problems it solves, who does it serve, and how?
COMPUTERS
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