Millions of us are on a health kick. We’ve become far more health conscious. We want to look better and feel better. To do so, we’re eating healthier than ever before, more aware of what we’re putting in our mouths. It’s why millions of people are turning to functional foods and super foods. All in an effort to address specific health concerns and performance needs, boost immune systems, increase day-to-day productivity, and even focus. In fact, there’s been so much demand, the functional foods market could be worth up to $275.77 billion, and expand by an estimated 7.9% a year, according to Global View Research. That could be a significant catalyst for companies, such as Rritual Superfoods Inc. (CSE:RSF)(OTC:RRSFF), Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF) Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), Laird Superfood Inc. (NYSE:LSF), and Amazon.com (NASDAQ:AMZN).