Google’s Fitbit acquisition is official

As such, it’s unsurprising that both Google and Fitbit are looking to address concerns in their respective statements on the acquisition. Google, in particular, is quick to insist that the deal is all about hardware — which has admittedly been a struggle in this particular vertical. Google’s efforts to compete with Apple in the fitness and wearable categories have been, at best, uneven.
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Ars Technica

Google says it’s closing the Fitbit acquisition—uh, without DOJ approval?

Google's senior VP of Hardware, Rick Osterloh, announced Thursday that Google has closed its acquisition of Fitbit. The $2.1 billion deal was announced back in November 2019 and kicked off a regulatory review process from governments around the world concerned about Google's influence over the Internet and the data it can collect on users.
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Google completes Fitbit buyout after months of scrutiny

Google has confirmed that its buyout of wearables maker Fitbit has completed, bringing to an end 13 months of investigations in the US and European Union. The deal is said to have cost Google $2.1bn, where it will sit as a Google subsidiary, not an Alphabet division. The biggest prize...
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Google closes Fitbit deal as U.S., Australia probes continue

WASHINGTON (Reuters) - Search and advertising giant Google closed its deal to buy fitness tracking company Fitbit, the companies said on Thursday, even as U.S. and Australian competition regulators said they were continuing probes of the $2.1 billion transaction. The Justice Department, which sued Alphabet Inc’s Google in October for...

Google tries to allay Fitbit-deal privacy fears

Google has completed its acquisition of Fitbit and tried to reassure users it will protect their privacy. The search giant bought the health-tracking company for $2.1bn (£1.5bn) in November 2019 but faced questions from regulators. Following a four-month European Commission investigation, it agreed not to use health and location data...

Google Store marks Fitbit acquisition closing with prominent banner message

The Google Store serves as both the place to learn about Made by Google and the way to buy products directly. Made by Google is now advertising the Fitbit acquisition with a prominent store link. Shortly after the acquisition’s closure was announced this morning, all Google Store pages were updated...

Google completes its acquisition of Fitbit

Fourteen-and-a-half months later, Google has finally completed its acquisition of health wearables company Fitbit. The news was announced this morning in complementary statements from Fitbit cofounder and (now previous) CEO James Park and Rick Osterloh, Google's SVP of devices and services. "This is just the beginning because becoming part of...

Google's $2.1 billion purchase of Fitbit is complete

Following more than a a year of regulatory scrutiny, Google said Thursday that it has officially closed its $2.1 billion purchase of fitness tracker pioneer Fitbit. The Internet giant first announced the deal in November 2019. At the time, both companies promised to maintain Fitbit's approach to user privacy and security, including its data collection practices, and vowed never to use Fitbit health data for Google ads.
DC Rainmaker

Google Completes Acquisition of Fitbit: Analysis of What It Means

Year after Google first announced their planned acquisition of Fitbit, it’s finally complete. Or at least, complete from the legal standpoint. The real work actually begins now, of figuring out how to integrate the two companies and pulling off that feat. To get to that point though, Google had to...

Google announces its acquisition of Fitbit has been completed

On Thursday, Google announced that its acquisition of Fitbit is finally complete in a press release on its website. The announcement was made by Rick Osterloh, Senior Vice President of Devices and Services for Google. In the release, Osterloh emphasizes that the acquisition of the wearables company “has always been...

Why ​Fitbit Sense ECG is your essential health tool for 2021

The Fitbit Sense has brought ECG to the Fitbit range for the first time – and it’s one of the most powerful, medical-grade features going. ECG is a specialist medical grade sensor that resides within the Fitbit Sense – and is approved by the FDA and CE. Its job is to look at your heart rate in far greater detail than the Fitbit PurePulse 2.0 sensor that looks at your heart rate.

10 Fitbit tips and tricks you need to try

Most of us made resolutions heading into the new year, like trying to live a healthier lifestyle. Tap or click here for tech resolutions that you can actually keep. Technology can help you take control of your fitness routine like never before if you need a little help. One great option is to get a fitness tracker like Fitbit.
The Verge

Google’s Fitbit acquisition wins EU approval

Google’s acquisition of Fitbit is nearing completion now that the European Commission has approved the search giant’s $2.1 billion takeover of the wearable tech company. When Google announced the acquisition in November 2019, Google hardware chief Rick Osterloh said that the Fitbit purchase was “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.” But regulators quickly got involved, and in August, they formally began investigating Google’s purchase of Fitbit over data privacy and antitrust concerns.
MedCity News

Australian regulators pose challenge to Google’s Fitbit acquisition

Google faces another hurdle in its planned $2.1 billion acquisition of Fitbit. The company failed to win over Australian regulators last week with its proposal to assuage privacy and antitrust concerns with the deal. In June, the Australian Competition and Consumer Commission (ACCC) listed off potential concerns with the deal,...

Fitbit Sense and Versa 3 Review: Solid smartwatches w/ the fitness chops Google needs

The state of smartwatches on Android has been relatively unimpressive. Google’s Wear OS platform has a decent foundation but lacks any strength when it comes to health features. That’s why Google in the process of buying Fitbit. Over the past couple of months, I’ve been wearing the Fitbit Sense and Fitbit Versa 3, the brand’s latest smartwatches, to learn what all the hype is about. While, personally, I still wish the operating system on these watches was closer to Wear OS, I finally see what all the hype is about in the health department. Here’s what you need to know about Fitbit Versa 3 and Fitbit Sense.