Revamping the Slack Platform at Frontiers 2021

From 16 to 18 November Slack hosted its annual customer event, Slack Frontiers — its first since being acquired by Salesforce in July. Taking place two months after Salesforce’s own flagship event Dreamforce, Slack Frontiers aimed to show that there’s been no slowdown in product development. In spite of the acquisition, Slack is maintaining a distinct and innovative product road map that continues its pre-existing ambitions.
Picture for Revamping the Slack Platform at Frontiers 2021

Salesforce promotes Bret Taylor to co-CEO

Bret Taylor is the president and chief products officer of Inc. during the keynote address at the Dreamforce 2019 conference in San Francisco, Nov. 19. 2019. The annual Salesforce software conference was disrupted by protests over the U.S. government’s involvement in its work. Bloomberg | Bloomberg | Getty Images.
Picture for Salesforce promotes Bret Taylor to co-CEO

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

Back in the day, I was meeting with one of Adobe Sign’s largest customers at that time, Groupon. I’d flown all the from the Bay Area in the darn middle of a windy winter. And as I was coming in, someone else was leaving – Marc Benioff, CEO of Salesforce. He’d come as well (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. At the time, Groupon was one of Salesforce’s largest next-generation internet customers, adding thousands of seats a quarter. But this wasn’t a sales call. It was an in-person, fuel up the jet, arse-kissing call to the CEO.

Salesforce promotes Bret Taylor to co-CEO alongside Benioff

- Advertisement - Taylor joined Salesforce in 2016, via $412 million The acquisition of his productivity software start-up Quip, which he co-founded four years ago. Taylor quickly moved up the ranks to become president and chief product officer, and he now participates in quarterly earnings calls with analysts. “Brett is...

Howard Brown Creates Revenue.IO To Optimize Digital Sales, Marketing And Service

The Revenue Enablement Institute states in its 21st Century Commercial Model report, “Digital Technology and the advent of advanced analytics and AI – offer tremendous potential to improve the productivity, engagement, speed, and visibility of sales teams. While we’ve seen sales and marketing technology generate real value for revenue teams, overall, it has never fulfilled its immense promise.”

The Future of Salesforce Backup – A Look Ahead With Salesforce Ben and Spanning

Complete the form below to watch the webinar instantly. Salesforce recently launched Backup and Restore, its new data protection and recovery service, at the Dreamforce event. You’re probably wondering what has changed, how is it different from the legacy Data Recovery Service and what it means for your organization’s Salesforce data protection strategy.
The Drum

What Salesforce chief exec Marc Benioff taught me about B2B brand building

Qualified chief customer officer Dan Darcy served as Benioff’s right-hand man for years. Here are the three key principles he learned from his invaluable time at Salesforce. Today’s B2B marketers are challenged to build brands in an increasingly omnichannel world. According to a McKinsey report in recent months, B2B buyers now prefer a customer journey that’s nearly equal parts traditional conversations, video calls and digital self-service. In other words, your brand reputation depends on excelling at all of them, as the entire experience will have a defining impact on whether a buyer trusts your company over a rival.