#Digital Marketing


Rybbon Joins Forces With SmartBug Media to Build Trust and Customer Advocacy Through Digital Rewards

Ease of use and breadth of digital gift cards enable SmartBug clients to quickly and seamlessly deliver e-gifts via HubSpot campaigns. Rybbon, the leading SaaS platform for digital rewards management, announced a partnership with SmartBug Media. Rybbon will play an integral role in allowing both SmartBug and its clients to build trust and customer advocacy across their promotional strategies by using digital rewards.
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Why data makes the difference in health and wellness marketing

Gaining consumer attention is hard in every vertical, but in industries like wellness, finance, and insurance, it can be particularly challenging. In this VB Live event, you’ll learn how to leverage data and testing to connect with consumers in these markets. Register here for free. The wellness and well-being space...
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Mizuno USA Selects Searchspring as Site Search Online Partner

The Global Brand Integrates Searchspring Further Optimizing The Digital Experience. Searchspring, the global leader in site search, merchandising and personalization, announced a partnership with Mizuno USA to power its ecommerce growth strategy and enhance the brand’s consumer experience. The global leader in sports footwear, apparel, and equipment will integrate Searchspring’s award-winning search and merchandising capabilities as they gear up some of the biggest names in sports, April Ross, Blake Pieroni, Erika Brown, for competition in Tokyo, Japan this summer.
Beauty & Fashionmarketingdive.com

Pizza Hut spins brand elements into 'Tastewear' capsule collection

Pizza Hut launched its first limited-edition capsule collection, dubbed Pizza Hut Tastewear, per details emailed to Marketing Dive. The clothing and merchandise is inspired by the chain's iconic brand elements, including its red roof, checkered tablecloths and Tiffany-style lamps. The collection includes a tracksuit, T-shirt, sandals, pizza-shaped jewelry and red plastic cups.

Koddi Launches Digital Marketing Analyst Cohort Program

Award-Winning Ad Tech Company Adds 20 New Positions Geared Towards New Graduates. Koddi, a leading advertising technology company, announced they are starting a digital marketing analyst cohort program for newly created Digital Marketing Analyst roles. The company’s new hires will attend a Technical Bootcamp at Koddi’s Fort Worth office where they will develop the skills needed to identify digital trends in the travel industry and optimize and budget for digital campaigns. Koddi has been recognized as one of the fastest-growing U.S. companies by Deloitte and Inc. magazine, and its work-life culture has been honored by Fort Worth Inc and Digiday.

Idomoo Launches New Living Video Technology to Make Video Interactive, Evergreen and Engaging

Next Generation Video Platform allows videos to evolve and be customized by viewers in real time. Personalized video company Idomoo announced the launch of its Next Generation Video Platform. The fully open, enterprise-grade platform features Living Video capabilities, a suite of functionalities that make video evergreen, customizable and interactive. These videos can update in real time based on context and user input, allowing companies to revolutionize their digital communications and customer experience.
Social Mediaelearningfeeds.com

Effective Brand Awareness Through SEO, Paid Ads and Social Media | Simplilearn

With the world’s internet users spending an average of nearly 7 hours per day online, digital marketing is one of the best strategies for building brand awareness. Not only do people discover new brands while engaging in activities online, but they also intentionally seek out this information in their preferred digital spaces — from search engi...Read More.
Cell PhonesBit Rebels

How Mobile Technology Has Revolutionized Marketing

Mobile technology has an impact on so much of our daily lives. Seemingly, there is an app for everything. Marketing is no different. The evolution of mobile technology has made it vital for brands and companies to plan their marketing strategies to account for this. There are many different ways...

5 Ways to Make Money Online

Do you agree if I say that the world is inclining towards online virtues instead of doing or acquiring everything physically? Today, you can get your hands on almost anything if you have the money and access to the internet just by ordering it from your mobile phone. In this time of the pandemic, social distancing is prevalent and it is ideally recommended and preferred to work contactless. Just like how we can spend money online, one can earn digitally as well.

The Pandemic Pushed Consumers Online & They’re Not Leaving. Is Your Business Missing Out?

When Americans want to buy anything, they start online. The online-first trend has been gaining momentum for years, but it rocketed to prominence during the COVID-19 pandemic. “For much of the past year, customers were reluctant to leave their homes or visit businesses. As a result, whether they’re buying clothes or finding a plumber, buyers turn to the internet first,” said Kim Gehling, President of Team WTI, a digital marketing and web company with nearly two decades of experience. “And Nearly 85% of Americans own a smartphone, which means they constantly have the internet at their fingertips.”

NEW HIRE: Sarah Crawshaw joins Leathwaite to lead with Strategic Communications and Corporate Affairs

Sarah Crawshaw joins Leathwaite to lead the company’s functional executive search expertise within Strategic Communications and Corporate Affairs. Sarah joins from Taylor Bennett Heyman, where she served as Managing Director, Asia Pacific having opened the Hong Kong office in 2014. Sarah is a trusted and credible advisor to a range of business leaders across financial services, professional services and corporate communities including healthcare, FMCG, automotive and technology across the Asia Pacific region. She also has extensive experience consulting to businesses on organizational design and competency framework development.

Why Augmented Reality Could Be the Future of Non-Tech Marketing

Jones Soda’s new augmented reality bottle labels are a smart fit for an established brand that could inspire other companies. Augmented reality is simultaneously more and less accessible for smaller businesses, depending on how complicated the campaign is. While AR marketing isn’t a new idea, it’s something we’re likely going...

The Who, What, Where And When Of Personalization In Your Marketing Strategy

David Greenberg is the senior VP of marketing at Act-On Software with more than 20 years of marketing leadership experience. Picture this: You’re striving to supercharge your business's engagement strategy and are reviewing a variety of business intelligence solutions that will help your company reach future customers. You have your eye on one solution in particular and are strongly considering making the purchase; you even opt into their newsletter.
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Marketing Best Practices For Cultivating Rehab Clients

Danny Star, CEO and Founder of Website Depot Digital Marketing Agency, has helped hundreds of small businesses grow and expand. Have you been looking to get more rehab/treatment center clients for your digital marketing firm? Or, alternatively, do you have a rehab/treatment center and are searching for effective in-house marketing strategies or outsourcing the right digital marketing firm?

NEW HIRE: Shannon Silsby joins Leathwaite as Director to launch the Global CMO practice

Leathwaite builds upon its continued robust US performance with the hire of experienced industry professional, Shannon Silsby, to launch the Global CMO practice. New York, NY January 12th 2021 – Leathwaite, the award-winning global executive search and human capital firm, celebrates the addition of Director, Shannon Silsby, to its ranks to launch the Global CMO Executive Search Practice. Shannon joins from Perpetual, where she served as a Partner for this premier global boutique executive search firm that worked with the world’s most beloved consumer brands and was named “Inc. 5000 fastest growing company in the US” three years running 2018-2020.