#Digital Channels

Online shopping will continue to grow in popularity after 2023. Because consumers continue to engage in online activities, digital advertising is still thriving. Online ad campaigns are researched, tracked, analyzed, and improved utilizing advertising tools for digital ads. Digital advertising entails more than just posting advertisements on websites and social media. Personalization and audience targeting with pertinent adverts are included. This article focuses on some of the sources of advertising revenue growth.

Provident Bank, a leading New Jersey-based financial institution is pleased to announce that Scott Hurlbert has joined the bank as Senior Vice President, Digital Channels Director with the Information Technology team. Mr. Hurlbert will be based in the bank’s Iselin, N.J. administrative headquarters. In this position, Mr. Hurlbert is...

Access Bank Plc has rewarded 11 customers with cash prizes and a trip to Kenya in the second batch of AccessMore Mega Reward Scheme for 2022. The Head, Digital Channels, Access Bank, Oluremi Gabriel, led the bank’s team to the award ceremony, which held in Lagos. Gabriel said the...

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

The Swiss SME segment represents most companies in the country. There is tremendous potential for insurers to grow in this segment, provided they can meet the evolving business needs of SMEs. SMEs make up more than 99 percent of companies in Switzerland and account for almost two-thirds of the nation’s...