#Digital Advertising

Pinterest said it expects sales in the first quarter to increase in the "low single digits" from a year earlier. Analysts were expecting growth of 6.9% to $614.8 million. The company's fourth-quarter earnings report comes after digital ad companies like Facebook parent Meta and Google parent Alphabet reported tepid numbers.

Social media platform Snap Inc. (NYSE: SNAP) stock took a (-15%) dive on its fiscal Q4 2022 earnings release. Its report had few optimistic highlights as it continues to suffer from the slump in global digital advertising. Its average revenue per user (ARPU) continues to slide from the year-ago period despite rising daily active users (DAUs). Like Roblox Co. (NASDAQ: RBLX), Snapchat is seeing more traffic but less spending.

The digital advertising market is becoming more competitive, which is usually assumed to lead to lower overall industry profitability. Disruption from new technology such as ChatGPT is always present, especially in the technology sector. Most Alphabet Inc. (NASDAQ:GOOG) ("Google") investors were in for a rough awakening in 2022 (yours included)...

Adwatch has relied on Telefónica Tech to increase the trust and credibility of the audience metrics of the digital marketing campaigns offered by its monitoring product. The agreement between the two companies involves integrating TrustOS , the Blockchain-based certification solution developed by Telefónica Tech, into the Adwatch tool to convert the metrics into independent, irrefutable digital evidence that can be used in court. In this way, the advertiser enjoys total control and transparency to correctly monitor campaigns and optimise their advertising expenditure.

This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending.

A local advertiser on KOSA in Odessa-Midland, Texas, was so impressed with the digital advertising campaign done for his business by the station that he went on camera to let others know that he wanted “to invest more in that type of advertising.”. A local advertiser on KOSA in...

With the video launch, Dr. Dave showcases how business owners can expand their advertising reach using AdCreative.ai, an artificial intelligence creative asset generation platform that seeks to revolutionize how businesses approach digital advertising. The platform was developed to simplify the often time-consuming digital advertising process, making it accessible to businesses of all sizes, regardless of their advertising experience or budget.

If you are on Isthmus’ reader lists you have likely received some emails that contain sponsored messages — what we call “sponsored content,” to distinguish it from the editorial content, including stories and columns, that is created by our journalists. In January, we sent out sponsored messages on behalf of Bethke Heating & Air Conditioning, based in Verona, the Clean Lakes Alliance, a local nonprofit dedicated to improving the health of our lakes, and Beer and Cheese Fest, a locally produced festival bringing together craft breweries and area cheesemakers (Isthmus created the festival but the paper’s most recent owners now own and run it).

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6. Stateside outpost The Guardian U.S. is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. That hike is partly thanks to an increase in its branded content deals and its courting of green ad budgets.

“Just like your business evolves and adapts to meet the demands of the market, Edge evolves and adapts to meet your needs,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Based on feedback we’ve received from our retail partners over the past few years, we are excited to reveal our newly updated benefits structure.”

Evolution Media Group, a leader in streaming advertising measurement and optimization solutions, announced it will host its inaugural Streaming Automotive Summit on March 1-3, 2023 in Newport Beach, CA. Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Magnite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers.