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#Digital Advertising

CNBC

Pinterest shares slip on fourth-quarter revenue miss and weak forecast

Pinterest said it expects sales in the first quarter to increase in the "low single digits" from a year earlier. Analysts were expecting growth of 6.9% to $614.8 million. The company's fourth-quarter earnings report comes after digital ad companies like Facebook parent Meta and Google parent Alphabet reported tepid numbers.
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NASDAQ

Here’s the Silver Lining with Snap Stock Earnings Collapse

Social media platform Snap Inc. (NYSE: SNAP) stock took a (-15%) dive on its fiscal Q4 2022 earnings release. Its report had few optimistic highlights as it continues to suffer from the slump in global digital advertising. Its average revenue per user (ARPU) continues to slide from the year-ago period despite rising daily active users (DAUs). Like Roblox Co. (NASDAQ: RBLX), Snapchat is seeing more traffic but less spending.
COLORADO STATE
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Google's Ad-Revenue Slowdown Likely To Be Cyclical And Not Secular

The digital advertising market is becoming more competitive, which is usually assumed to lead to lower overall industry profitability. Disruption from new technology such as ChatGPT is always present, especially in the technology sector. Most Alphabet Inc. (NASDAQ:GOOG) ("Google") investors were in for a rough awakening in 2022 (yours included)...
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thefastmode.com

Telefónica Tech, Adwatch Use Blockchain to Tackle Digital Ad Fraud

Adwatch has relied on Telefónica Tech to increase the trust and credibility of the audience metrics of the digital marketing campaigns offered by its monitoring product. The agreement between the two companies involves integrating TrustOS , the Blockchain-based certification solution developed by Telefónica Tech, into the Adwatch tool to convert the metrics into independent, irrefutable digital evidence that can be used in court. In this way, the advertiser enjoys total control and transparency to correctly monitor campaigns and optimise their advertising expenditure.
Digiday

How Rumpl and Replacements got creative with CTV ad production and media buys

This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending.
marketersmedia.com

AI Platform To Generate Social Media Assets & Ad Creatives: Video Guide Released

With the video launch, Dr. Dave showcases how business owners can expand their advertising reach using AdCreative.ai, an artificial intelligence creative asset generation platform that seeks to revolutionize how businesses approach digital advertising. The platform was developed to simplify the often time-consuming digital advertising process, making it accessible to businesses of all sizes, regardless of their advertising experience or budget.
TEXAS STATE
isthmus.com

How sponsorships support Isthmus

If you are on Isthmus’ reader lists you have likely received some emails that contain sponsored messages — what we call “sponsored content,” to distinguish it from the editorial content, including stories and columns, that is created by our journalists. In January, we sent out sponsored messages on behalf of Bethke Heating & Air Conditioning, based in Verona, the Clean Lakes Alliance, a local nonprofit dedicated to improving the health of our lakes, and Beer and Cheese Fest, a locally produced festival bringing together craft breweries and area cheesemakers (Isthmus created the festival but the paper’s most recent owners now own and run it).
MADISON, WI
AdWeek

The Guardian US Nets 40% Gain in Advertising Revenues

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6. Stateside outpost The Guardian U.S. is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. That hike is partly thanks to an increase in its branded content deals and its courting of green ad budgets.
fcnews.net

Mohawk revamps Edge partner program for 2023

“Just like your business evolves and adapts to meet the demands of the market, Edge evolves and adapts to meet your needs,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Based on feedback we’ve received from our retail partners over the past few years, we are excited to reveal our newly updated benefits structure.”
martech360.com

Presenting the Inaugural Streaming Automotive Summit: Evolution Media Group Collaborates with S&P Global Mobility, The Trade Desk, Experian and Magnite

Evolution Media Group, a leader in streaming advertising measurement and optimization solutions, announced it will host its inaugural Streaming Automotive Summit on March 1-3, 2023 in Newport Beach, CA. Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Magnite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers.
NEWPORT BEACH, CA
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