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#Consumer Engagement

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Nike Zones in on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth

Nike’s second quarter growth in 2022 was driven in large part by the brand’s culture of innovation, said John Donahue, president and CEO, in a recent earnings call with investors. Consumer-direct acceleration, he added, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.
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