Facebook Analytics is Going Away: Should Marketers Really Worry?

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams...
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Converge Technology Solutions Acquires Cloud MSP ExactlyIT

Converge Technology Solutions has acquired international managed IT services provider, ExactlyIT. Financial terms of the deal were not disclosed. This is technology M&A deal number 353 that ChannelE2E has covered so far in 2021. See all technology M&A deals for 2021 and 2020 listed here. ExactlyIT, founded in 2019, is...
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eCommerce SEO Long Term Effects: A Year Later, a Year Greater

Some of the most common questions regularly fielded by our digital marketing team have to do with the various aspects of eCommerce SEO. How it all works, what are the most important aspects of optimization; what keywords should or should not be targeted, and countless others similar to these regularly come across our desks on the daily.

How Does Contract Analytics Improve Business Outcomes

Contract analytics helps firms enhance their business performance by allowing them to see risks, obligations, and opportunities in their contracts. It reveals contract hotspots in greater detail. Contract Analytics enables counsels and legal operations to monitor thousands of contracts in your organization to guarantee that no commitments, service level agreement measurements, or other liabilities are being hidden that could put your firm in danger.

Seasoning the Sale with Martech

With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies. Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed revenue growth.

Converge Technology Solutions Corp. Announces Acquisition of ExactlyIT, Inc.

Converge Technology Solutions Corp. (“Converge” or “the Company“) (TSX: CTS) (FSE: 0ZB) (OTCQX: CTSDF) a software-enabled IT & Cloud Solutions provider, is pleased to announce it has completed the acquisition of international managed IT services provider, ExactlyIT. Headquartered in North Carolina, with operational offices in Mexico, ExactlyIT is a next...
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Digital health tools can help with COVID-19 vaccine hesitancy

As the pace of COVID-19 vaccination has slowed, the priorities of decision-makers have begun to turn from managing a deluge of interest toward reaching out to those who may be reluctant to get inoculated. There is a range of reasons for such hesitancy, including distrust of a medical system that...
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Maestro PMS Streamlines Financial Management Processes for Award Winning Properties With Intuitive Hospitality’s ‘Hotel-In-A-Box’ Integration

Nita Lake Lodge, Conde Nast & TripAdvisor rated 2021 Top Whistler Ski & Spa Resort, realizes significant time savings, access to consolidated centralized cloud data from anywhere. Markham, Ontario — June 22, 2021 — As hotels reopen with limited staff, many are seeking alternative ways to streamline operations and save...

Centers of Excellence (COEs) are your path to beating your competition

This is the third in a series. Part 1 is here, and Part 2 is here. In this third and last installment, I will focus on:. Staffing and Funding Sources for the Analytics COEI. Types of Analytics COEI implementations. McKinsey found that only 20% of companies have maximized their potential...

Brand Wings’ New Analytics Tool Strengthens Channel Marketing Management

Brand Wings today announced the release of its Brand Wings Analytics dashboard, a differentiating new capability in the company’s channel partner marketing automation platform. The Analytics console helps channel-driven brand executives analyze and better understand their partners’ sales activity. Brand Wings today announced the release of its Brand Wings Analytics...
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6 Chatbot Builders You Can Use to Emulate Facebook's Messenger

Innovative technologies like Artificial Intelligence (AI) and Machine Learning. are essential enablers of digital transformation. The unique ability to distill all complex data into knowledge, along with judgment (AI) and mechanical rules (ML) undoubtedly makes these technologies stand apart. In order to perform any specific task, AI and ML get...

Four Bite-Sized Methods of User Research

To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. The universe of user research is vast and perhaps daunting; however, all research activities are really scalable, meaning that you can run them in a quick, cheap, and bite-sized way. Here are some examples: