WBD CEO David Zaslav Congratulates Staff Ahead Of ‘House Of The Dragon’ Premiere: “Next Big Cultural Moment”; HBO’s Largest Campaign Ever Reached 130M People
EXCLUSIVE: In an email to staffers this morning, Warner Bros. Discovery CEO David Zaslav congratulated the HBO team and the overall conglom on what looks to be a fantastic weekend for both the linear channel and HBO Max in the premiere of the Game of Thrones spinoff, House of the Dragon.
Not only was this the biggest marketing campaign in HBO’s history, reaching 130M people in the U.S. for the $200M production, but the CEO points out that the endeavor exemplified a revived studio that is “committed to building one team with one mission.” We’ve heard from sources that the House of...