The 30th Veggie Grill opened Thursday in West Hollywood at 7917 Sunset Blvd. "We are thrilled to be opening our newest Veggie Grill in West Hollywood as we further deliver on our mission to help people begin, advance, and enjoy their plant-based journey and empower more Americans to dine consciously," Founder T.K. Pillan said in a company press release. "Veggie Grill believes it is more important than ever for people to vote with their dollars to stop supporting industrialized animal agriculture. We are grateful for partners like Beyond Meat, Veganuary, and Lettuce Grow who are helping us celebrate this opening and share our mission of helping people evolve to a better future one delicious meal at a time."