Yoshinori Kitase

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Yoshinori Kitase Has Been Named The New Final Fantasy Series Brand Manager

Square Enix has announced that Yoshinori Kitase has been appointed brand manager for the Final Fantasy series, replacing Shinji Hashimoto in the process. The news was dropped during the Digital Fan Fest over the weekend, where the company also revealed that the Final Fantasy XIV Endwalker expansion would be released in November 2021 on PS5 and PS4.
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Yoshinori Kitase Succeeds Shinji Hashimoto as Final Fantasy Brand Manager

As part of the second day of the Final Fantasy XIV Fan Fest on May 15, 2021, a torch was passed. During the opening presentation, Square Enix Executive Director and Senior Member of the Board of Directors and former Final Fantasy Brand Manager Shinji Hashimoto appeared on stage. It was then revealed that Square Enix’s Yoshinori Kitase is the new Final Fantasy Brand Manager.
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