In the middle of October, Dwayne Johnson’s official rap debut turned Strange Music co-founder Tech N9ne’s “Face Off,” taken from his latest release, ASIN9NE, into a viral smash. By the end of the month, the song became the No. 1 rap song in the country, became the No. 1 video on YouTube [Ed. Note: At the time of this writing, the music video has 14.4 million views on the Strange Music page], and became the No. 1 song on TikTok, all over a verse that originally wasn’t even supposed to be a verse.