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Shante Broadus

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Shante Broadus Is the Powerhouse Behind Snoop Dogg’s Career

For decades, Shante Broadus has operated behind the scenes as the business consultant and close confidant of one Calvin Cordozar Broadus Jr. better known as Snoop Dogg—who also happens to be her husband of 23 years. She’s been a force in Snoop’s career from his earliest days making tracks like “Ain’t No Fun.” And now, she’s making her position as a boss lady official. Broadus, who founded Boss Lady Entertainment and was named to Snoop’s executive team as his manager earlier this year, is also spearheading the Broadus Collection, a line of scarves she’s created with her entire family that are set to hit The Snoopermarket, Snoop Dogg’s e-commerce site.
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Shante Broadus Is The Latest “Boss Lady” To Help Narrow The Gender Gap In The Music Industry

I am a Morehouse College senior covering communities and DE&I. Calvin Cordozar Broadus Jr, (known professionally as Snoop Dogg), has always credited his wife Shante Broadus with guiding his career. Last month, he made it official by appointing Shante Broadus, his wife of 23-years, to his executive team as his manager. Already an entrepreneur, mother, and the founder of Boss Lady Entertainment (BLE), Broadus will advise and oversee Snoop Dogg’s full portfolio of ventures.
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Snoop Dogg appoints wife Shante Broadus as new manager

Snoop Dogg has appointed his wife, Shante Broadus, as his new manager. The head of Boss Lady Entertainment made her start in the entertainment industry overseeing the early part of her husband’s career. “Shante has been guiding my career behind the scenes from day one”, says the rapper. “She has...
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