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Sean O'donnell

The Drum

Lessons in beer marketing from Tiger Beer’s Sean O’Donnell

Since joining he has launched the global proposition ‘brewed against the odds’, followed by ‘brewed for your fire’ for Tiger Crystal brand and even managed to launch in Brazil. The team is also getting ready to celebrate Tiger’s 90th birthday in 2022 which incidentally coincides with the Lunar Year of the Tiger. The Drum speaks to the beer-man of many years on his recipe for the Tiger brand which is already the 2nd largest brand in the Heineken company portfolio and how he plans to make it even bigger and more global.
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