The cheese crackers and Diet Coke were a giveaway. Scott Owen was a natural products newbie. Owen, who is leaving his EVP role leading Informa Markets’ New Hope Network and SupplySide businesses at the end of the month, remembers an afternoon in his second week at New Hope when his neophyte status was explained to him by Susan Haeger, who was overseeing global strategy for the company. “She came into my office and threw my crackers and Coke in the trash can. She said, ‘You're not gonna die on my watch,’” Owen recalls, laughing about the encounter 20 years later.