Samuel Adams

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Love Conquers Ale: Samuel Adams and New Belgium Partner with GLAAD

BOSTON – Two of the leading American craft brewers, Samuel Adams and New Belgium Brewing, announced they are partnering for Pride to help spread a message of hope, love and inclusion through beer – something that has brought people together for centuries. Both brewers share a commitment to fostering an...
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Samuel Adams launches an online marketplace for small food and bev businesses in its Brewing the American Dream program

Samuel Adams Brewing the American Dream, a philanthropic program that provides mentorship and capital to food and beverage businesses nationwide, just announce the launch of its Marketplace. The new platform will showcase a handful of entrepreneurs from Brewing the American Dream’s incredible network, connecting consumers across the country with local businesses.
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Beer News: Duvel USA Gets New President / Samuel Adams Debuts Food And Beverage Online Marketplace

Big changes at Duvel USA. And Samuel Adams beer is stepping up bigtime for small food and beverage entrepreneurs…. Samuel Adams Introduces Online Food & Beverage Marketplace. Boston Beer’s Samuel Adams Brewing the American Dream, a philanthropic program that provides mentorship and capital to food and beverage businesses nationwide, has announced the launch of its Marketplace.
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Samuel Adams and New Belgium toast to Love Conquers Ale

As Pride celebrations fill the month of June, Samuel Adams and New Belgium have collaborated on a special beer, Love Conquers Ale. Since beer has often bridged the gap and brought people together, this beer looks to “share the love” one can at a time. Throughout Pride Month, many companies...
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Samuel Adams-maker to launch cannabis beverages subsidiary in Canada

BOSTON — The maker of Samuel Adams beer and Truly Hard seltzer is moving into Canada's cannabis beverages market. The Boston Beer Co. says it will create a subsidiary to serve as a Canadian research and innovation hub for non-alcoholic cannabis beverages. The subsidiary will help the company develop and pilot...
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Samuel Adams Celebrates Moms Brewing the American Dream

Boston Beer Program Provides Year Long Mentorship & Resources to Moms Pursuing Their Entrepreneurial Dreams. Boston, May 5, 2021 –Samuel Adams Brewing the American Dream, a philanthropic program that provides mentorship and capital to food and beverage entrepreneurs, is proud to announce its initiative that will offer moms across the country with business trainings, advice and other physical benefits during a time of intensified pressure amidst the pandemic.
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Samuel Adams brewer to research cannabis beverages in Canada

The Boston Beer Co., the maker of Samuel Adams, announced plans to establish a subsidiary in Canada to research nonalcoholic cannabis beverages. The subsidiary will serve as a dedicated research and innovation hub focused on nonalcoholic cannabis beverages, according to a news release. The company did not say where it...
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Samuel Adams Offers To Mentor Entrepreneurial Moms

This from the Boston Beer Company press release…. This initiative comes at a time of heightened hardship when nearly 3 million women have lost their jobs in the past year due to layoffs, furloughs and poor accessibility to childcare. Brewing the American Dream recognizes that moms who are pursuing their...
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Samuel Adams Celebrates Moms Brewing The American Dream

BOSTON, May 5, 2021 /PRNewswire/ -- Samuel Adams Brewing the American Dream, a philanthropic program that provides mentorship and capital to food and beverage entrepreneurs, is proud to announce its Mother's Day initiative that will offer moms across the country with business trainings, advice and other physical benefits during a time of intensified pressure amidst the pandemic.
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How Samuel Adams Supports the LGBTQ+ Community

All across the beer industry, LGBTQ+ brewers and their allies are speaking up in favor of the value and voice of the queer community. And on June 5th, 2021, Hop Culture will team up with Samuel Adams to host its first ever Queer Beer Fest, an event showcasing the LGBTQ+ brewers, drinkmakers, and tastemakers in craft beer.
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Samuel Adams wants to reward people with free beer for getting vaccinated

BOSTON — In a campaign intended to get customers back to bars and restaurants, Samuel Adams wants to buy a beer for people who get vaccinated against COVID-19. The Boston-based company's "#ShotForSam" campaign starts April 12 and will be open to the first 10,000 participants. "Sam Adams hopes drinkers will...
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Samuel Adams to buy beers for those who get COVID-19 vaccine

Beer brand Samuel Adams is offering fans a free beverage for getting their COVID-19 vaccine as part of a new promotional campaign. Beginning April 12, the popular Boston-based beer brand will send fans who post a vaccination sticker or bandage $7 through the Cash App for a beer at their favorite bar.
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Samuel Adams looking to buy beer for people who get vaccinated against COVID-19

BOSTON (WHDH) - Samuel Adams is looking to buy a beer for people who have been vaccinated against COVID-19. The Boston-based brewery announced Wednesday that anyone who posts their vaccination sticker or badge to Instagram or Twitter using the hashtag #ShotforSam and tagging @samueladamsbeer will receive $7 through the Cash App for a beer at their favorite bar.
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Samuel Adams buying beers for those who get vaccinated

NASHVILLE, TN (WSMV/WGGB/WSHM) - American brewery Samuel Adams says they will buy you a beer if you get the COVID-19 vaccine. Wednesday was National Beer Day, and the brewery is encouraging younger people to get their vaccine before going out for a drink with friends. As the vaccine becomes more...