Samantha Cameron

She set up her own fashion label after being lauded for her style choices in the spotlight as the Prime Minister’s wife. But there’s one aspect of her business that Samantha Cameron has yet to master – selling her designs on Instagram. She presented her first style tutorial on the site this week, modelling the £370 jumpsuit from her Cefinn brand. She told followers that it’s ‘super cool’ and ‘slouchy’, and that she’d definitely wear it to a party or a wedding – though some detractors thought it looked just like a pair of pyjamas.

As the wife of a former PM, she’s all too familiar with life at Downing Street. So it may not be surprising that Samantha Cameron has leapt to the defence of Boris Johnson’s fiancee Carrie Symonds. She spoke to the Mail amid the furore surrounding claims that Miss Symonds splurged...

Samantha Cameron and I meet at an exquisitely awkward time for her. The scandal over her husband’s links to collapsed investment company Greensill is gathering pace, and within days allegations of cronyism will threaten not only to tarnish his reputation but to engulf the Government in allegations of sleaze. There’s...

Samantha Cameron has said it is 'demeaning' for Boris Johnson to suggest his fiancée Carrie Symonds has more influence than his own advisors. The 49-year-old wife of former-Prime Minister David Cameron blasted the 'flagrantly sexist' 'Princess Nut Nut' nickname, adding that criticism the PM's fiancée received last year was 'harsh'.

Samantha Cameron has criticised those who have accused Carrie Symonds of having influenced the prime minister’s decisions due to her political background.Speaking on Woman’s Hour, the fashion designer was asked to comment on the fact that Mr Johnson’s fiancée was cruelly nicknamed “Princess Nut Nut” last year after the former government special adviser and Conservative Party’s head of media was accused of becoming too involved with the inner workings of No. 10.“I don’t think she should have that kind of criticism laid at her door,” Ms Cameron said."My view is that your husband or partner is the prime minister, they’re...

Samantha Cameron has complained about the impact of Brexit on her fashion business.The wife of former prime minister David Cameron said trade with Europe under the terms of Boris Johnson’s Trade and Cooperation Agreement was “challenging and difficult”.She also said her company Cefinn may have to give up plans to scale up exports to the EU because of the additional obstacles to trade caused by the hard Brexit deal.Speaking to BBC Radio 4’s Woman’s Hour, Ms Cameron revealed that she has discussed the difficulties Brexit is causing to small businesses like hers with her husband, who was responsible for...