Salvatore Ferragamo CEO Marco Gobbetti Aiming to Double Company Revenues
Click here to read the full article. MILAN — “Opportunity” was one of the recurring words Marco Gobbetti, chief executive officer and general manager of Salvatore Ferragamo, used Tuesday evening during a conference call with analysts to comment on the luxury company’s first-quarter results.
So much opportunity does he see for the brand that Gobbetti laid out an ambitious plan that sees Ferragamo aiming to double revenues in four to five years and to double marketing and communication spending as a percentage of revenues beginning in 2023. This will lead to a cumulative investment of 400 million euros in the 2023-to-2026...