Skechers, The Comfort Technology Company™, has recruited NASCAR Hall of Fame race car driver and broadcast analyst Rusty Wallace to help drop the green flag for its men’s footwear featuring Goodyear Performance Outsoles. Rusty Wallace will star in a multi-platform men’s marketing campaign for the global lifestyle and performance brand launching later this year.“When I was behind the wheel for thirty years, comfort in the car wasn’t always my first concern. Now it’s something I can’t live without and Skechers has footwear that delivers,” said Rusty Wallace. “And after racing cars with Goodyear tires most of my life, I appreciate having that same traction performance on my Skechers. We’re working on a fun campaign to show the fans why I love these shoes so much, and I can’t wait for everyone to see it.”
