Romeo Beckham and model Mia Regan have just fronted a fresh collaborative campaign from PUMA and Ami. Taking inspiration from how happiness starts with the people you surround yourself with, the new campaign celebrates themes of friendship and family, with a selection of simple and relaxed designs that elevate the very definition of streetwear. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Ami founder Alexandre Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.