In revised book, Nobel laureate examines ‘sludge’—and when ‘nudges’ aren’t enough. Prof. Richard Thaler thinks it’s time to update and contextualize a term he helped coin. A Nobel laureate and leading behavioral economist at the University of Chicago, Thaler is the author of Nudge: Improving Decisions About Health, Wealth and...
Nobel Laureate and Booth Professor Richard Thaler Hosts Seminar on New Edition of Behavioral Economics Book
Professor Richard Thaler of the Booth School of Business gave an open lecture on November 3 about his and his cowriter Cass Sunstein’s 2008 book Nudge and its new edition, Nudge: The Final Edition, released this summer. He gave an overview of his main concepts from the book, dove into a few real-world applications, and finished with a Q&A. Since its original publication, Nudge has caught the policy world by storm and has generated much conversation in the field of behavioral economics.