What does it mean to defy? For Calvin Klein, it’s Richard Madden taking turns being vulnerable and daring, juxtaposing self-reflection with risk-taking. That’s the concept for the campaign for Calvin Klein Defy, starring Madden wearing the iconic, timeless Calvin Klein ensemble of jeans and a white T-shirt. Similarly, the new men’s fragrance is a study in contrasts, combining freshness with woody notes. Citrus top notes mingle with bergamot and lavender absolute, grounded by vetiver oil responsibly sourced from Haiti, and a base of amber. The minimalist, contemporary glass bottle also embraces unexpected duos with its curved edges and sharp lines and a cap in matte textured blue denim that’s a nod to Calvin Klein jeans. Madden tells us all about his first fragrance campaign, his first cologne, and the first lesson he learned about wearing scents that he still follows today.
