ContributorsPublishersAdvertisers

Phil Schiller

MacRumors Forums

Apple Website Experiencing Errors, Briefly Reinstates Phil Schiller As Senior VP of Marketing [Update: Fixed]

Apple's newsroom and leadership pages are both currently experiencing some errors, leading to the appearance of some changes to Apple's leadership. From our knowledge, Apple's leadership and newsroom pages have been throwing up errors for the past two hours or so, and it seems to be that Apple is making server-side changes. In an oddity of those changes, Apple mistakenly listed Phil Schiller as Apple's senior vice president of worldwide marketing, a role he stepped down from in August of last year to become an Apple Fellow. Apple moments later took down Schiller's biography and the entirety of the leadership page.
INTERNET
Picture for Apple Website Experiencing Errors, Briefly Reinstates Phil Schiller As Senior VP of Marketing [Update: Fixed]
Apple Insider

Phil Schiller promotes Porsche curated playlists in Apple Music

Apple Fellow Phil Schiller shared the Porsche editor playlists in Apple Music, then shared his own Audi R8 playlist as well. Phil Schiller shared the collection of playlists created by Porsche, an official curator in Apple Music, with the quote "there is no substitute." Each playlist is curated to fit a specific sound from the modern Taycan to the classic 911.
ENTERTAINMENT
Picture for Phil Schiller promotes Porsche curated playlists in Apple Music
RELATED CHANNELS
MacRumors Forums

Phil Schiller Reflects on iPod, Timeless Design, Electric Cars, and More in Interview With Lamborghini

Schiller, who is now an Apple Fellow, said innovative products that stand the test of time have both great design and solve a problem. "At Apple, we like to exist at the intersection of technology and the liberal arts, and I think that's a wonderful place to be," said Schiller. "It's not just enough to make something — you have to make it in a way that has meaning in people's lives."
TECHNOLOGY
imore.com

Phil Schiller talks design, emotion, and more in new Lamborghini interviews

Apple Fellow and car enthusiast Phil Schiller has been talking to Lamborghini as the company celebrates the Countach. Schiller spoke about design, emotion, and the move to electric across two videos. As Lamborghini celebrates its stunning Countach, the Italian car firm spent some time with Apple Fellow Phil Schiller —...
CARS
RELATED PEOPLE
Mac Observer

Phil Schiller Talks Tech Innovation in New Interview

In an interview with Automobili Lamborghini, Apple Fellow Phil Schiller talks about technology, innovation, and cars in a recent interview. The video interview shows Mr. Schiller talking about innovation, not only in a general sense but also about Lamborghini and its newest car, the Countach. We interviewed Apple Fellow Phil...
CARS
Phone Arena

Phil Schiller correctly saw the future of Apple's 30% "Tax" a decade ago

Apple Fellow Phil Schiller has been with the company for a long time. In fact, the very first public call made on an iPhone was between the late Steve Jobs, Jony Ive, and Mr. Schiller on January 9th, 2007. That was the date when Jobs first introduced the device that changed the world. If you think that the comment is an exaggeration, check out any busy street in any city in the world and watch how many people are looking down while they walk.
BUSINESS
protocol.com

Not even Phil Schiller knows the App Store's profitability, and that's great news for Apple

Phil Schiller, one of the longest-serving and most public faces at Apple, consumed nearly two full days of testimony in the ongoing Epic v. Apple antitrust trial this week, having left the stand Tuesday afternoon. Despite the hours upon hours of questioning and cross-examination, Schiller and Apple largely came out unscathed due to the former marketing chief's skillful storytelling and artful dodging of some of the thornier lines of Epic's attack.
BUSINESS
CNET

Apple's Phil Schiller, other execs defend App Store in Fortnite lawsuit

For the past two weeks, Fortnite maker Epic Games and Apple have been battling in court over how the iPhone and iPad App Store should be run. Epic argues that Apple is acting like a monopoly that's overly controlling, opportunistic and unfair. Apple says Epic doesn't want to follow the rules. Together, they could change the way we see antitrust in the age of big tech.
VIDEO GAMES
Apple Insider

Phil Schiller testifies about Apple data collection, App Store favoritism

Apple Fellow Phil Schiller took the stand for the second day in a row in the Epic Games v. Apple trial, revealing details ranging from data collection to an influencer program for Apple Arcade. During his testimony on Tuesday, Schiller was asked by Epic's lawyers about the kind of information...
TECHNOLOGY
The Verge

Apple’s Phil Schiller gives Epic iPhone testimony

We’ve gotten through the expert witnesses of Epic v. Apple, and as a reward, Phil Schiller — currently an “Apple Fellow,” whatever that is, and previously the senior vice president of worldwide marketing — took the stand like a twinkly App Store St. Nick. To hear him tell it, Apple is a wonderful partner to developers, selflessly improving dev tools and responding to their needs. At times the testimony feels like a prolonged ad for iOS.
CELL PHONES
CNET

Apple brings Phil Schiller on the stand to defend that App Store in Fortnite lawsuit

For the past two weeks, Fortnite maker Epic Games and Apple have been battling in court over how the iPhone App Store should be run. Epic argues that Apple is acting like a monopoly which is overly controlling, opportunistic and unfair. Apple says Epic doesn't want to follow the rules. Together, they could remake the way we see antitrust in the age of big tech.
TECHNOLOGY
imore.com

Apple's Small Business Program dates back to 2016, says Phil Schiller

Apple announced its App Store Small Business Program last year. Phil Schiller has told the court in the Epic Games trial that work on the program started in 2016. He says that the number one reason for the rollout was the pandemic, but that the lawsuit did help him get it done.
BUSINESS
imore.com

Phil Schiller reveals $50 million price tag for WWDC, $18 billion for R&D

Phil Schiller revealed that Apple spends around $50 million on WWDC every year. He also says Apple spent about $18 billion on research and development last year. Running WWDC apparently costs Apple $50 million. As reported by 9to5Mac, Apple Fellow Phil Schiller testified at the Epic v. Apple trial earlier...
BUSINESS
ithinkdiff.com

In his testimony, Apple Fellow Phil Schiller equated Fortnite model to 47,600 ‘freemium’ games on App Store

Apple Fellow and former senior vice president of Worldwide Marketing Phil Schiller took the stand on Monday as the company’s first witness in the Epic Games vs. Apple antitrust lawsuit. In his testimony, Schiller explained that like 47,600 gaming apps on the App Store, Epic’s Fortnite game falls in the freemium’ category to emphasize the impact of the court’s decision on other developers and the digital marketplace. He also addressed Microsoft’s allegations of creating a monopoly by not allowing its Xcloud gaming on iOS.
VIDEO GAMES