Phil Schiller

Businessprotocol.com

Not even Phil Schiller knows the App Store's profitability, and that's great news for Apple

Phil Schiller, one of the longest-serving and most public faces at Apple, consumed nearly two full days of testimony in the ongoing Epic v. Apple antitrust trial this week, having left the stand Tuesday afternoon. Despite the hours upon hours of questioning and cross-examination, Schiller and Apple largely came out unscathed due to the former marketing chief's skillful storytelling and artful dodging of some of the thornier lines of Epic's attack.
Picture for Not even Phil Schiller knows the App Store's profitability, and that's great news for Apple
RELATED CHANNELS
Video GamesCNET

Apple's Phil Schiller, other execs defend App Store in Fortnite lawsuit

For the past two weeks, Fortnite maker Epic Games and Apple have been battling in court over how the iPhone and iPad App Store should be run. Epic argues that Apple is acting like a monopoly that's overly controlling, opportunistic and unfair. Apple says Epic doesn't want to follow the rules. Together, they could change the way we see antitrust in the age of big tech.
Cell PhonesThe Verge

Apple’s Phil Schiller gives Epic iPhone testimony

We’ve gotten through the expert witnesses of Epic v. Apple, and as a reward, Phil Schiller — currently an “Apple Fellow,” whatever that is, and previously the senior vice president of worldwide marketing — took the stand like a twinkly App Store St. Nick. To hear him tell it, Apple is a wonderful partner to developers, selflessly improving dev tools and responding to their needs. At times the testimony feels like a prolonged ad for iOS.
Video Gamesmsn.com

Apple puts Phil Schiller on the stand to defend App Store in Fortnite lawsuit

For the past two weeks, Fortnite maker Epic Games and Apple have been battling in court over how the iPhone App Store should be run. Epic argues that Apple is acting like a monopoly that's overly controlling, opportunistic and unfair. Apple says Epic doesn't want to follow the rules. Together, they could remake the way we see antitrust in the age of big tech.
Video Gamesithinkdiff.com

In his testimony, Apple Fellow Phil Schiller equated Fortnite model to 47,600 ‘freemium’ games on App Store

Apple Fellow and former senior vice president of Worldwide Marketing Phil Schiller took the stand on Monday as the company’s first witness in the Epic Games vs. Apple antitrust lawsuit. In his testimony, Schiller explained that like 47,600 gaming apps on the App Store, Epic’s Fortnite game falls in the freemium’ category to emphasize the impact of the court’s decision on other developers and the digital marketplace. He also addressed Microsoft’s allegations of creating a monopoly by not allowing its Xcloud gaming on iOS.
Businessimore.com

Phil Schiller reveals $50 million price tag for WWDC, $18 billion for R&D

Phil Schiller revealed that Apple spends around $50 million on WWDC every year. He also says Apple spent about $18 billion on research and development last year. Running WWDC apparently costs Apple $50 million. As reported by 9to5Mac, Apple Fellow Phil Schiller testified at the Epic v. Apple trial earlier...
BusinessMacRumors Forums

Apple's Phil Schiller Takes the Stand in Epic Games v. Apple Trial

Today marked the kickoff of the third week of the Epic Games v. Apple trial, and this week is notable because Epic has finished with its witnesses and we're now transitioning to Apple witnesses, including notable Apple executives. Apple Fellow and former marketing chief Phil Schiller, who is in charge...
Businessimore.com

Apple's Phil Schiller is taking the stand today as the Epic trial continues

Apple's Phil Schiller will take the stand for Apple today. CEO Tim Cook will make an appearance later this week or early next week, too. Apple Fellow and former App Store chief Phil Schiller will take the stand today as the Epic Games v. Apple trial meanders its way towards a conclusion. Apple CEO Tim Cook will also make an appearance either later this week or early next week.
Cell Phonesithinkdiff.com

Scam apps on the App Store made Apple’s Phil Schiller question its review process – 2012 internal emails

Shared in the Epic vs. Apple lawsuit, 2012 emails of Apple Fellow Phil Schiller revealed that the executive was extremely furious with scam app ranking #1 on the App Store. As the company’s Chief Marketing Officer in 2012, Schiller wrote to Philip Shoemaker, former Senior Director App Store Review over a knock app of the popular Temple Run app discovered on its digital marketplace.
TechnologyApple Insider

Phil Schiller expressed concern over scam apps as early as 2012

Apple's Phil Schiller ranted about scam and knockoff apps on the App Store as early as 2012, per documents revealed in the Epic Games v. Apple trial. In February 2012, Schiller sent out a furious email to the App Store team — which included Greg Joswiak, Eddy Cue, and Matt Fischer — about an apparently fake version of Temple Run. At the time, Temple Run was among the most popular iOS games.