Noor Neelofa binti Mohd Noor, (born 10 February 1989) better known by her stage name Neelofa or Lofa, is a Malaysian actress, television presenter, commercial model and entrepreneur. She has appeared in several films, TV series and programmes. She was named amongst 'Forbes 30 Under 30 Asia' in 2017. Neelofa studied in Maktab Rendah Sains MARA Langkawi, and achieved excellent results. After graduating, she studied and took A Levels (June 2007 – June 2009) for two years at KDU University College. Her dream was to further her studies in the United States of America, but her family did not approve of her decision. Neelofa then pursued her studies at Sunway University in the field of Bachelor of International Business & Marketing. She did not complete her degree because at the same time, she participated in a beauty queen competition, Dewi Remaja and won the title of Dewi Remaja 2009/10 organised by the Malaysian teen magazine, Remaja.