Michelle Phan

MakeupHypebae

Beauty Mogul Michelle Phan Has Come a Long Way Since Her Days on YouTube

It’s safe to say that Michelle Phan, one of YouTube’s original beauty gurus from the late ’00s, has paved the way for today’s generation of aspiring beauty content creators. Born in Boston and hailing from a Vietnamese family, Phan began posting tutorial vlogs on Xanga under her username Ricebunny. Shortly...
Picture for Beauty Mogul Michelle Phan Has Come a Long Way Since Her Days on YouTube
Beauty & FashionAllure

Michelle Phan on Influence (and How to Use It)

When Michelle Phan parts her lips — Ferrari red and lacquered, or Krispy Kreme cream and glazed, or vigorous pink but embalmed in balm — it is extremely important to pay attention to what comes next. As a fledgling beauty vlogger in the early aughts, Phan predicted the economy of influence that now powers the billion-dollar beauty industry. As a successful beauty vlogger in the early '10s, Phan wondered if direct-to-consumer sampling could be lucrative; the subscription box she cofounded in 2011, Ipsy, now brings in a reported half billion dollars each year. She took a break from social media in 2016, years before it was fashionable to do so, due to, among other things, an almost pathological addiction to career success. And then she came back because her work wasn’t done.
Picture for Michelle Phan on Influence (and How to Use It)
RELATED CHANNELS
Skin CareMarie Claire

Beauty Inside and Out: Michelle Phan

In the ultimate quest for inner beauty and outer glow, Marie Claire asks our favorite trailblazers to share intel on finding balance in their busy lives. Read it all here, in Beauty Inside & Out. At 33, Vietnamese-American makeup artist and Em Cosmetics founder Michelle Phan is already a beauty...
RELATED PUBLISHERS
YOU MAY ALSO LIKE