Michelle Phan

Michelle Phan is an internationally renowned makeup and beauty vlogger whose self-titled YouTube channel has almost 9 million subscribers and over 1.1 billion views. Probably the best known beauty vlogger in the entire world, she is highly popular not only in the United States and Europe, but also across cultures in Asian and Middle Eastern countries. Her success as a vlogger has led her to various other exciting opportunities as well and she has collaborated with the cosmetics giant L’Oreal to launch her range of makeup products under the brand name ‘em by Michelle Phan.’ She is also one of the co-founders of ipsy.com, the world’s largest online beauty community, which boasts of over a million subscribers in the US and is rapidly gaining popularity in other nations as well. Beginning her online career as a blogger, Michelle soon took to YouTube on the behest of her fans. Since then, she has produced and released over 300 videos, many of which have been viewed over a billion times. Her artfully done videos with easy-to-understand instructions that can be followed by anyone are the reason behind her online stardom.