Tech Forum: Michelle Phan on the Intersection of Gaming, Crypto and Shopping
Click here to read the full article. When Michelle Phan began uploading videos to YouTube in 2007, the platform was in its relative infancy. User-generated content hadn’t yet been established as a vital tool for brands to effectively connect with consumers, and the idea of content creation as a profession was a far cry from the burgeoning field it is today.
Given social media’s ever-growing influence over consumers’ purchasing decisions, however, user-generated content has now cemented its central role in digital marketing, and brands have been tasked with reimagining their strategies accordingly if they wish to thrive in the era of...