ContributorsPublishersAdvertisers

Michelle Phan

avatar
Michelle Phan
Michelle Phan is an internationally renowned makeup and beauty vlogger whose self-titled YouTube channel has almost 9 million subscribers and over 1.1 billion views. Probably the best known beauty vlogger in the entire world, she is highly popular not only in the United States and Europe, but also across cultures in Asian and Middle Eastern countries. Her success as a vlogger has led her to various other exciting opportunities as well and she has collaborated with the cosmetics giant L’Oreal to launch her range of makeup products under the brand name ‘em by Michelle Phan.’ She is also one of the co-founders of ipsy.com, the world’s largest online beauty community, which boasts of over a million subscribers in the US and is rapidly gaining popularity in other nations as well. Beginning her online career as a blogger, Michelle soon took to YouTube on the behest of her fans. Since then, she has produced and released over 300 videos, many of which have been viewed over a billion times. Her artfully done videos with easy-to-understand instructions that can be followed by anyone are the reason behind her online stardom.
Expandarrow_down
Born
April 11, 1987
Birth Place
Boston, Massachusetts, USA
Nationality
American
Sun Sign
Aries
Also Known As
Michelle
Famous As
Beauty Vlogger, YouTuber
Height
5'1" (155 cm)
Education
Ringling College of Art and Design
Mother
Jennifer Phan
Siblings
Christine Phan, Steve Phan
Expandarrow_down
WWD

Tech Forum: Michelle Phan on the Intersection of Gaming, Crypto and Shopping

Click here to read the full article. When Michelle Phan began uploading videos to YouTube in 2007, the platform was in its relative infancy. User-generated content hadn’t yet been established as a vital tool for brands to effectively connect with consumers, and the idea of content creation as a profession was a far cry from the burgeoning field it is today.  Given social media’s ever-growing influence over consumers’ purchasing decisions, however, user-generated content has now cemented its central role in digital marketing, and brands have been tasked with reimagining their strategies accordingly if they wish to thrive in the era of...
VIDEO GAMES
Picture for Tech Forum: Michelle Phan on the Intersection of Gaming, Crypto and Shopping
papermag.com

Michelle Phan Tells Followers She Healed Man's Legs With Her Mind

Beauty vlogger Michelle Phan seems to have ditched luminous foundations and brilliant eyeliners for a more, shall we say, celestial path. The founder of Em Cosmetics recently shared with followers that she was capable of healing a man in a wheelchair, after learning how to master “brain and heart coherence.” Phan wrote on her Instagram stories that the miraculously cured person – who has yet to speak of this heavenly experience – is “not only walking now, but dancing with joy.”
CELEBRITIES
Picture for Michelle Phan Tells Followers She Healed Man's Legs With Her Mind
RELATED CHANNELS
NewsBreak
Lifestyle
NewsBreak
Fashion
NewsBreak
Beauty & Fashion
NewsBreak
Makeup
studybreaks.com

How Michelle Phan Made Her Big Comeback

While many of her fans thought she had left social media for good, they were delighted when the beauty YouTuber returned to the platform in 2019. After Michelle Phan appeared on the cover of Forbes’ 30 under 30 list, founded two companies and made $60,000 a month from YouTube, she took an unannounced leave from the internet. Her leave was so abrupt that some fans speculated she had died, and even some of her professional colleagues had no clue as to her whereabouts.
BEHIND VIRAL VIDEOS
thehendersonnews.com

Michelle Phan urges beauty influencers to be honest about using filters

Michelle Phan has urged beauty influencers on YouTube to be honest about when they use filters. The 34-year-old makeup artist - who amassed a following of almost 9 million by sharing beauty tutorial videos before founding the multimillion dollar cosmetics line EM Cosmetics - thinks that YouTubers should notify viewers that their appearance has been altered by a filter.
BEAUTY & FASHION
In Style

Why Michelle Phan Will Always Take a Sweatpants Approach to Makeup

While filters and a full face beat have become checkboxes for today's beauty content creators, you still won't find Michelle Phan, one of the original beauty YouTubers, wearing over-lined lips or drawn-on brows on an average day. Phan has gained millions of subscribers in her decade plus long career for...
MAKEUP
Hypebae

Beauty Mogul Michelle Phan Has Come a Long Way Since Her Days on YouTube

It’s safe to say that Michelle Phan, one of YouTube’s original beauty gurus from the late ’00s, has paved the way for today’s generation of aspiring beauty content creators. Born in Boston and hailing from a Vietnamese family, Phan began posting tutorial vlogs on Xanga under her username Ricebunny. Shortly...
MAKEUP
Allure

Michelle Phan on Influence (and How to Use It)

When Michelle Phan parts her lips — Ferrari red and lacquered, or Krispy Kreme cream and glazed, or vigorous pink but embalmed in balm — it is extremely important to pay attention to what comes next. As a fledgling beauty vlogger in the early aughts, Phan predicted the economy of influence that now powers the billion-dollar beauty industry. As a successful beauty vlogger in the early '10s, Phan wondered if direct-to-consumer sampling could be lucrative; the subscription box she cofounded in 2011, Ipsy, now brings in a reported half billion dollars each year. She took a break from social media in 2016, years before it was fashionable to do so, due to, among other things, an almost pathological addiction to career success. And then she came back because her work wasn’t done.
BEAUTY & FASHION
Marie Claire

Beauty Inside and Out: Michelle Phan

In the ultimate quest for inner beauty and outer glow, Marie Claire asks our favorite trailblazers to share intel on finding balance in their busy lives. Read it all here, in Beauty Inside & Out. At 33, Vietnamese-American makeup artist and Em Cosmetics founder Michelle Phan is already a beauty...
SKIN CARE