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From Lorne Greene to Paul Cambria: Variety Kids Telethon hits year 60

In 1962, the Variety Club of Buffalo held its first telethon to benefit ailing children in Western New York. The stars of two popular TV shows – Lorne Greene from "Bonanza" and Joe E. Ross from "Car 54, Where Are You?" – were among the celebrities who helped raise more than $80,000.
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‘Bonanza’ Star Lorne Greene Was Early Advocate For Acupuncture

As the widowed patriarch, Ben Cartwright had to lead by example for his family as they grew into manhood as they made a life for themselves on the Ponderosa. Lorne Greene did not start off as a familiar face on TV, but by the end of Bonanza he had a major platform, and he fast became the face of acupuncture procedures in the United States.
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