ContributorsPublishersAdvertisers

Katrina Lake

Stitch Fix relied on flexibility to ride out the pandemic. CEO Katrina Lake says those changes are here to stay

Stitch Fix began 2020 as a company that offered a fun, convenient way to shop: get a personalized box of clothes, or 'fix,' shipped to you and choose what you keep. But the company is riding out the home stretch of the pandemic well aware of its other strengths. Among them, the data-informed ability to adapt quickly to changing consumer preferences, from ditching work shirts on a dime to predicting what customers will want to buy as they leave quarantine and its ubiquitous elastic waistbands behind.
BUSINESS
Picture for Stitch Fix relied on flexibility to ride out the pandemic. CEO Katrina Lake says those changes are here to stay
RELATED CHANNELS

Stitch Fix CEO Katrina Lake: "Customers' Embrace of Our Offering Is Here to Stay"

Stitch Fix (NASDAQ:SFIX) shares tumbled after the company announced its fiscal 2021 second quarter earnings results. While both sales and profits were just slightly lower than expected, the bigger problem was the downgrade to management's short-term outlook, just three months after the company issued a bullish full-year 2021 forecast. The quick change in tone spooked investors who had pegged Stitch Fix as an accelerating growth story.
BUSINESS