Tire Review
Tire Industry Influencer Joe Jordan Dies
Joe Jordan, former director of UHP tires at Toyo Tires, died Dec. 11 due to heart complications. Jordan is credited for leading Toyo Tires into the tuner market and producing industry-changing tire sizes, such as Toyo’s Proxes FZ4 215/15R18, 225/35R19. He also was also influential in Toyo’s debut of the Proxes S/T larger diameter tires for use on pick-up trucks and SUVs. In addition, he is credited as the father of the Toyo Tires RA-1 tire, which provided the motorsports industry a cost-effective tire that excelled in performance and embraced drivers’ demands, according to former Toyo Tires colleague Steve French.