Jesse James Dupree (born September 22, 1962) is an American musician, television personality, and businessman. Dupree is the lead singer, guitarist, and primary songwriter in the rock band Jackyl, founded in 1991.As a solo performer, he released albums in 2000 and 2008 under the names of "Jesse James Dupree" and "Jesse James Dupree & Dixie Inc.", respectively. In 2007, Dupree founded Mighty Loud Entertainment, a record label and artist management and marketing company. With business partner, Michael Ballard, Dupree brought the Full Throttle Saloon television series to the airwaves on TruTV in 2009. After five successful seasons with TruTV, the series was picked up by Reelz Channel; season premiere on October 3, 2014. Ballard and his wife, Angie, appear in each episode along with Dupree. In 2010, Dupree created and launched "Jesse James Spirits", a line of alcoholic beverages that includes the "Jesse James America's Outlaw" brands of beer and bourbon whiskey.