Jerry Lorenzo


Jerry Lorenzo Confirms New Direction for Fear of God x Adidas

It’s been nearly two years since Fear of God founder Jerry Lorenzo joined Adidas, and while there hasn’t been much product output yet, an announcement made today provides some clarity on the partnership. After the debut of Adidas Basketball’s new “Remember the Why” campaign last week, Fear of...

Why Fear of God Designer Jerry Lorenzo Wants You to Dress Like Kenny G

When Fear of God designer Jerry Lorenzo went to Jay-Z’s annual Academy Awards afterparty last month, he showed up in a surprisingly chill suit. On a night where many celebrities, inspired by the golden age of Hollywood, or just the cutthroat age of social media, dress in over-the-top interpretations of black tie, Lorenzo went a much simpler route, wearing a large, lapelless jacket and a trouser cut with a comfortable straight leg over a wool-silk T-shirt. This doubled as the unofficial debut of Fear of God’s latest collection, dubbed “Eternal,” unveiled earlier this month, and a reflection of Lorenzo’s approach to dressing. He calls it “smooth jazz.”
Picture for Why Fear of God Designer Jerry Lorenzo Wants You to Dress Like Kenny G

Jerry Lorenzo Doesn’t Want You to Be Afraid of God

Fear of God’s rapture-evoking name may mirror the rise of religious fervor in a time of existential upheaval, but it isn’t a conservative moniker. Founded by Jerry Lorenzo in 2013, the clothing line quickly revolutionized streetwear, its muted colorways and quality textiles imbuing a luxury appeal in everything from hoodies to oversized tailoring. Today, the brand can be spotted on celebrities like Justin Bieber and Jay-Z, and its ethos—a desire to deliver soft-spoken luxury to the modern consumer—is filling the gap in a market chock full of high volume Insta-trends. But the revolution doesn’t stop there. Recently, Fear of God released a women’s line, and today the brand is dropping the Eternal Collection, a line of gender-neutral garments that evoke a ’90s normcore fantasy fit for the likes of JFK Junior and Caroline Bessette-Kennedy—if only they were around to wear them. To find out more about the latest drop, we spoke to the founder and creative director of the seasonless brand about faith, films, and quiet chicness.
Picture for Jerry Lorenzo Doesn’t Want You to Be Afraid of God

MR PORTER Taps Jerry Lorenzo For Exclusive Fear Of God Capsule Collection

LA-based fashion legends, Fear of God have teamed up with online menswear giants MR PORTER for the much anticipated 2022 drop of their MR PORTER X Fear Of God exclusive capsule collection. The latest, and final, instalment of MR PORTER’s Hosted By designer content series, has already taken the fashion world by storm since its release earlier this month. In fact, some pieces have already sold out, but there’s still a chance to get your hands on some iconic pieces from this new collection.

Jerry Lorenzo Debuts Fear Of God Athletics x adidas At Innersect Shanghai

Jerry Lorenzo shook up the streetwear and sneaker scene on December 22nd, 2020 by announcing that his partnership with NIKE, Inc. had concluded, and that he was joining adidas in a number of capacities. While fans immediately began conjuring up mock-ups of what the American designer’s footwear would look like with 3-Stripes branding, Lorenzo shared that his partnership with the German sportswear behemoth focused around two pillars: leading global creative strategy for adidas Basketball and launching the Fear Of God Athletics line of products.

Jerry Lorenzo Teases Upcoming Fear of God Collaboration with Adidas

Jerry Lorenzo took to Instagram to show a sneak peek at his newest Fear of God project: a forthcoming collaboration with Adidas. The 2021 FNAA Designer of the Year winner shared a gallery of images today in a social media post, which featured Fear of God’s new Adidas display in Shanghai exhibition space Innersect. Per Lorenzo’s images, the Adidas x Fear of God pieces on display include three sweatshirts in a light yellow hue, printed with blue “Adidas Fear of God” logos. The logo and lettering, in fact, is the same style used by Adidas from 1950-1971, which Lorenzo states is...

Jerry Lorenzo teases his first Adidas Fear of God Athletics collection

After establishing a long-term partnership with Adidas last year, Jerry Lorenzo is giving us a taste of what’s to come from the collaboration. At a recent Los Angeles Lakers game, the Fear of God designer teased a yellow hoodie complete with light blue co-branding, causing many to speculate the apparel is part of a bigger Fear of God Athletics collection.

Footwear News Achievement Awards Honor Jerry Lorenzo, Law Roach and Pay Tribute to Virgil Abloh

Click here to read the full article. There was an air of excitement and connection at 35 annual Footwear News Achievement Awards. After handing out awards digitally in 2020 due to the global pandemic, Tuesday night’s “Shoe Oscars” — sponsor Nordstrom, as well as Authentic Brands Group, FDRA, Informa, On and Wolverine Worldwide — saw a mix of footwear designers, editors and executives come back together in person at Cipriani South Street, where among the awards handed out there was clear message about community.More from WWDGetting Ready for Hulaween With Kim Petras12 Influential AAPI Designers Who Have Reshaped FashionCentral Park Conservancy's...

‘We Lost a Real Life Superhero’: Ronnie Fieg, Jerry Lorenzo, Phillip Lim & More Give Emotional Tributes to Virgil Abloh at the 2021 FNAAs

“We lost a real life superhero.” At the 35th annual Footwear News Achievement Awards on Tuesday night, Person of the Year Ronnie Fieg was just one of the honorees and presenters who paid tribute to their late friend Virgil Abloh, the fashion legend who inspired so many FNAA winners past and present. Jerry Lorenzo, Jim Moore and Phillip Lim also opened up about Abloh’s incredible legacy. Fieg — wearing his own personalized version of Abloh’s Air Jordan 1 from “The Ten” collection (the style won Shoe of the Year in 2017) — said on the red carpet that his big awards moment,...

Jerry Lorenzo Dedicates Designer of the Year Award to Virgil Abloh at 2021 FN Achievement Awards

Jerry Lorenzo’s work with his groundbreaking brand Fear of God has earned him the Designer of the Year Award at this year’s Footwear News Achievement Awards. Lorenzo accepted the trophy remotely ahead of the evening’s ceremony. “When I got the call from Michael [Atmore], he said, ‘Hey, you’re the Designer of the Year,'” Lorenzo began. “The first thing I said was, ‘What for?'” The fashion designer continued, sharing how his neutral-focused brand highlights the details and intricacies of clothing. “We feel that what we’re putting in the marketplace isn’t that loud and isn’t that shiny,” said Lorenzo, “So, for the love that goes...
Harper's Bazaar

Jerry Lorenzo on Designing Fear of God Home and the Quest for Perfect Loungewear

Over the last two years, life as we know it has shifted. People started—and continued—spending more time at home, a side effect of pandemic living that just sort of stuck. Rather than getting dressed for the function, folks have been looking for pieces for a movie night at home—and Jerry Lorenzo, the designer behind Fear of God, is now there to help them.

The Hiltons, Law Roach, Crocs, Ronnie Fieg, Jerry Lorenzo & Allyson Felix to Be Honored at 2021 FNAAs

Click here to read the full article. For its 35th anniversary, the FN Achievement Awards make a welcome return to an in-person, star-studded extravaganza in New York after going virtual in 2020. The event — often dubbed the “Shoe Oscars” — is the footwear industry’s biggest night and will once again honor the people and companies who triumphed in the face of intense challenges. What did it take to succeed in 2021? Vision, commitment, passion and — at times — a sense of humor. And the 2021 FNAA winners have all those characteristics in spades.More from WWDBalenciaga Hacker Project at the...

INNERSECT 2021 Announces Jerry Lorenzo as Co-Curator

Founded in 2017 INNERSECT has quickly become one of the world's most influential fixtures on the streetwear and style calendar, with the 2019 edition racking up over 66,000 visitors over just three days. This year, INNERSECT is turning things up a notch. For its 2021 edition, East Asia's leading art, fashion, and culture event has tapped Fear of God’s Jerry Lorenzo as its first-ever co-curator. Together, they will present a deep, immersive experience that promises to take visitors to the heart of the most thought-provoking aspects of culture today.

Jerry Lorenzo Appointed Innersect Shanghai Co-curator

Click here to read the full article. LONDON — Jerry Lorenzo, founder of the fashion label Fear of God, has been appointed as co-curator of this year’s street culture festival Innersect Shanghai. This is the first time that Innersect has appointed a co-curator.More from WWDBackstage at Richard Quinn RTW Spring 2022Retro Return - Sunglasses with Vintage TouchGiving Shade: Sunglasses at the Met Gala Scheduled for Dec. 10 to 12, Innersect 2021 will feature an immersive experience under the theme of “Balance,” under Lorenzo’s vision, and present a stand-alone program of guest designers, talks, drops and events. Fear of God will also present its own...