Billboard
Label Look: How D36 Will Help Break South Asian Artists Including Jai Wolf, She Loves Boon & More
When rising music executive Abhi Kanakadandila attended an 88Rising show in 2018, he left inspired by the label’s work with Asian-American artists. “[That show] changed my perspective in terms of what I thought could be possible for our own community,” he says. “There were Asian kids there but also tons of white kids, black kids, Latinx kids and South Asian kids like me. I saw that, and I was like, ‘I see the same talent across our community — and there’s definitely a desire for something like this to exist.’”