Emma Heming Willis

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Emma Heming Willis shares her DIY beauty secrets

Model Emma Hemming Willis joins TODAY to share her favorite do-it-yourself products to make at home. She shares a hand scrub recipe, makes her husband’s aftershave and talks about her favorite heel cream. Appearing:Savannah Guthrie. Tags: shopping, lifestyle, Deals, style, style tips, wellness, Health Tips, Editor's picks, beauty, 3rd Hour...
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Emma Heming Willis Introduces Body-care Brand to U.S. Market

When Emma Heming Willis was pregnant with her first daughter, Mabel, she turned to coconut oil to help reduce stretch marks. “I was looking for a clean, effective skin-care line,” she said over Zoom. “I’m just genetically prone to stretch marks. I didn’t see anything on the market at the time that was what I was looking for, so I went toward an old family favorite which was just coconut oil. My grandma used it for cooking, for everything. My mom used it on me.…I came out stretch-mark-free and was just shocked.”
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Emma Heming Willis launching body care brand in US

Emma Heming Willis is launching her body care brand in the US this month. The 42-year-old model - who has Evelyn, six, and Mabel, eight, with husband Bruce Willis - first launched Cocobaba in Germany in 2016 after she found coconut oil to be incredibly helpful with smoothing out her stretch marks when she was pregnant with her first child.