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Edward Bernays

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Meet Edward Bernays, The ‘Father Of Public Relations’ Who Transformed Consumer Culture In America

As Sigmund Freud’s nephew, Edward Louis Bernays combined psychology with public relations to sell everything from bacon to cigarettes — and even a coup. Edward Bernays was a mere business consultant on the surface, but in practice he was a skilled surgeon of popular opinion. Bernays probed the depths of social behaviors and molded what the average American wanted — only to sell it back for use by corporations and governments of the early 20th century.
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