Ed Rollins

Willie Brown thinks Donald Trump “is going down in history as being maybe the worst president.”. That’s no surprise. The former Assembly speaker and mayor is a San Francisco liberal. But Ed Rollins?. Rollins is a career Republican strategist who managed President Reagan’s landslide reelection in 1984 and led a...

Unifire Advisors, a bipartisan public affairs firm targeting corporate clients who need help navigating the increasingly polarized political landscape in Washington, is being launched by Ed Rollins, who managed Ronald Reagan’s 1984 presidential campaign, and former San Francisco mayor Willie Brown. Unifire partners include Brent Lowder and Eric Beach, both of whom worked with Rollins on the pro-Trump Great America PAC, and Michael McClelland, who was a principal, along with Brown, at Brown McClelland Acquisition Partners, a strategic advisory firm. “I have seen the levers of power shift back and forth for decades,” Rollins told The Hill. “Lasting organizations are ones that navigate both sided of the aisle well—which is what we will do at Unifire Advisors.”