Casey Holmes is a self-proclaimed makeup and hair obsessed beauty guru, best known for her eponymous YouTube channel. She often goes on a shopping spree and posts videos on her impressive hauls which are very popular with her fans. Her YouTube channel is full of detailed videos on diverse topics including makeup tutorials, fashion tips, daily routines, product reviews and comparisons, etc. She regularly posts her "Hits and Misses" series of videos through which she shares with her fans the recent products that she has been using and the ones that she didn't like at all. While she sometimes posts travel vlogs on her main channel, she also has a separate vlogging channel titled "CaseyHolmesVlogs91". She hosts most of her videos alone, but at times she has collaborated with other popular YouTube beauty gurus such as Laura Lee. Her boyfriend, Davis, featured on the most popular video on her channel, in which her drunk boyfriend did the voice over for her makeup tutorial. In February 2017, she collaborated with the beauty brand, Smashbox, to release two custom highlighter palettes.