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Bruce Prichard

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Bruce Prichard
Bruce Prichard (born March 7, 1963) is an American podcaster and professional wrestling booker, commentator, manager, and producer. As of February 2019, Prichard is employed by WWE, where he is a Senior Vice President and working as the Executive Director of SmackDown. As a manager for the promotion, Prichard performed under the ring name Brother Love and served as the original manager of The Undertaker. During Prichard's run as Brother Love, he hosted his own segment, The Brother Love Show where he would usually support the heel wrestlers. After leaving WWE in 2008, Prichard served as the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling (TNA, now Impact Wrestling). Since 2016, Prichard has co-hosted the Something to Wrestle with Bruce Prichard podcast with Conrad Thompson.
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Born
1963-03-07
Birth Place
United_States
Nickname(s)
The Wizard
Height
1.8542
Residence
United_States
Spouse(s)
Stephanie Prichard
Children
2
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Wrestling World

Bruce Prichard opens up on Randy Orton

Randy Orton recently celebrated the 20th anniversary of his WWE debut. His weird and bizarre alliance with Riddle gave a further boost to his career, even though the experts were quite skeptical about it. In addition to being a 14-time world champion, the Viper has won the Raw Tag Team Championship twice and once each the Intercontinental title, the United States Championship, the World Tag Team Championship and the SmackDown Tag Team Championship.
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Bruce Prichard Admits WWE's Big Mistake With Randy Orton Early in His Career

Randy Orton recently celebrated 20 years in the WWE and his legendary career has been well-documented. While initially struggling due to an injury, Orton immediately shot up the card by being added to Triple H's Evolution faction, eventually resulting in him winning the World Heavyweight Championship in 2004 and becoming the youngest man to ever hold one of WWE's world titles. The following night he was kicked out of Evolution by a jealous Triple H. And while that betrayal is an iconic moment in both men's careers, Orton's babyface run that immediately followed fell flat and he wouldn't regain momentum until turning heel again and focussing on ending The Undertaker's WrestleMania streak.
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Bruce Prichard On The Big Mistake WWE Made With Randy Orton In 2004

In the early years of his career, Orton was involved in a WrestleMania match with The Rock and Mick Foley, defeating the duo with an RKO on Foley. Prichard spoke about the Rock’s level of interest in working with Orton at such a young age and why he saw himself in the third-generation star.
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Bruce Prichard Reveals His Mount Rushmore Of Pro Wrestling Promoters

During the latest episode of Something to Wrestle, Bruce Prichard talked about the Mount Rushmore of Wrestling Promoters. Prichard mentioned the four names he would put on the list – Vince McMahon, Paul Boesch, Vince McMahon Sr, and Dusty Rhodes. “Vince [McMahon] obviously, I think Vince is number one,”...
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MJF Discusses His Relationship With WWE’s Bruce Prichard

Ariel Helwani welcomed AEW wrestler MJF to The Ariel Helwani Show this week to talk about a range of topics, including working with current WWE Executive Director of SmackDown and Raw, Bruce Prichard. The Salt of the Earth says although he has never spoken to any of the McMahon family...
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