Bozoma Saint John

Bozoma "Boz" A. Saint John (née Arthur) is a Ghanaian-American executive. She is the Chief Brand Officer at Uber and a former marketing executive at Apple Music and iTunes. As an immigrant to the US, Saint John up grew up ambitious and as an ardent believer in the American dream. She finished her education and joined the workforce immediately after. At the beginning of her career, she found employment at several advertising agencies in various capacities and then briefly served as the Vice President of Marketing for Ashley Stewart. In 2005, she became the Senior Marketing Manager at PepsiCo and led the company’s venture into music festival-based marketing. After a decade-long tenure there, during which she revolutionised and redefined numerous industrial norms, she was hired by Beats Music, a subscription-based online music streaming service which was soon acquired by Apple Inc. Saint John experienced a rapid rise through the ranks and was made the head of global consumer marketing for iTunes and Apple Music. In 2017, after successive meetings with Arianna Huffington and then CEO of Uber, Travis Kalanick, she made the decision to join the company as its Chief Branding Officer, with the vision of making it as popular among people as Apple has become.