On June 8th, Alexander McQueen debuted their Autumn/Winter 2021 Collection, Anemones, accompanied with a special campaign shot by photographer Paolo Roversi. “It feels like now is a time for healing, for breathing new life, for exploring echoes from the past to enrich our future. More than ever, a sense of humanity, of the team working together with a single aim – to make something beautiful, something meaningful—feels both precious and important. We looked at water, for its healing properties, and at anemones. Anemones are the most ephemeral flowers, here made permanent in cloth. The women wearing the anemone dresses almost become like flowers, like their embodiment, their character—but amplified, grounded, radiant and strong.” said Sarah Burton, Creative Director.