Adam Pritzker (born 17 July 1984) is an American entrepreneur. He is currently the chairman and CEO of Assembled Brands, a holding company of consumer brands, and was co-founder and chairman of General Assembly, a private school for professional development. In 2018, General Assembly was sold to The Adecco Group for $400+ million. Pritzker attended Columbia University and graduated in 2007 with a B.A. in anthropology.