Arick Wierson is a six-time Emmy Award-winning television producer and former senior media adviser to New York Mayor Michael Bloomberg. He advises corporate and political clients on communications strategies in the US, Africa and Latin America. He tweets at @ArickWierson. Bradley Honan, CEO of Honan Strategy Group, a Democratic polling and analytics firm, has advised the campaigns of Bill and Hillary Clinton, Michael Bloomberg, Tony Blair and leading global companies. He tweets at @BradleyHonan. The views expressed in this commentary are their own. View more opinion at CNN.