When it comes to online services, there are a few very large companies whose gravitational effects can alter the entire tech universe. Their size, power, and diverse levers of control mean that there is no single solution that will put right that which they’ve thrown out of balance. One thing is clear—having such large companies with control over so much of our data is not working for users, not working for privacy or freedom of expression, and it’s blocking the normal flow of competition. These giants need to be prevented from using their tremendous power to just buy up competitors, so that they have to actually compete, and so that new competitors are not incentivized to just be be acquired. Above all, these giants need to be pushed to make it easy for users to leave, or to use other tools to interact with their data without leaving entirely.