The first couple of generations of winery owners following the Farm Winery Act of 1976 were often reluctant businesspeople. Aspects like marketing, for example, were left to either the owner or the tasting room manager and more often than not were an afterthought. But when Dave Mansfield and his wife, Luanne, opened Three Brothers Wineries & Estates in 2007, they put business front and center. “Dave came in as a businessman starting business,” explains coowner Erica Paolicelli. “He looked at this as a business, not a hobby, not a family farm, and he thought,‘This is going to be a viable business model.’” Fifteen years along, Three Brothers also has a brewery, a cidery, slushies, coffee, and craft soda in addition to extra dry to sweet wines.