Shavo Odadjian, bassist and founder of System of a Down, skated into The Churchill in Phoenix to celebrate the launch of his four new 22Red concentrates — and Go Skate Day. That night, June 21, Odadjian and his 22Red crew skated with their buds from Cowtown Skateboards and hundreds of skaters of all ages in front of The Churchill, where there was a street skate course. They also skateboarded inside a nearby abandoned warehouse with ramps, handrails, quarter pipes — and loud punk rock and heavy metal music. On some of the music tracks blaring from the loudspeakers, the groms got a taste of Odadjian playing bass guitar — years before he and his SoaD bandmates copped a Grammy for "B.Y.O.B." in 2006.