It’s the Wild West out here. Growing up in the rumble and tumble really does a number on you. Folk music for folks crawling out of the ashes of Rock and Roll. This ain't country, but we do love this Country, so be it.
One by one we can resist other people's agendas for our own lives. Let us find others who enjoy this sound, and have fun! Praise God the one and only.
My post-2020 intervention came early when East Bay Area natives “Brad and Tre” released Music videos located in the Bay area, closing out this ever-tumultuous year of corona and quarantine, putting a cap on my melancholia. At a time when many feel fearful and directionless, unsure of what the future holds while simultaneously seeing livelihoods turn upside-down and backwards, this new sound was everything I didn’t know I needed to hear.
Guitar music used to be a living thing. A tool regular people used to tell stories about their lives. Slowly and steadily, it great into an industry. Slowly and steadily, the manufactured nature of arena-folk, posing rock stars and assembly-line pop stars, makes interest in guitar music die down. The fad is over. Perhaps, it’s time we return to music’s original intent.
In the hands of marketing virtuosos of the likes that brought MTV into every living room during the 80s and 90s, the grassroots folk of Brad and Tre could be grown into a phenomenon comparable to Beck or Alanis Morissette. Their songs are simple, memorable, and as long as people have lives that weigh heavy on their souls, many should feel a kinship to this duo.
Without the big marketing machine behind them, we can take this for what it is. Brad and Tre are two friends that make acoustic music that sometimes veers towards folk punk. They record their videos in parking lots, wearing their street clothes. They write songs about their ordinary lives, centred around topics that few modern writers want to touch. The vocals are brilliantly executed, and there’s no gimmick in sight.